The challenge: moving beyond the limitations of the lab.

Traditional research methods like surveys and focus groups couldn't capture the complex reality of living with a lung condition. That's why Asthma + Lung UK and Humanly chose to gather real-world evidence to understand how patients actually used health technologies in their daily lives, with all its ups and downs.

  • Needed to capture lived experience: How do routines, energy levels, and motivation affect usage over time?

  • Needed a flexible tool: The platform had to support users with varying digital skills and fluctuating health.

  • Needed to enable collaboration: Researchers, stakeholders, and patients had to analyse findings together.

How it works: a simple, powerful process

Our human-centred approach demystifies innovation, turning real-world experiences into actionable insights in three simple steps.

Capture

Patients use the intuitive Indeemo mobile app to share video diaries, photos, and screen recordings of their experiences in their own environment, on their own time.

Collaborate

Researchers, stakeholders, and innovators review authentic participant moments together, identifying key themes and patterns in real-time.

Impact

Co-analysis workshops turn hours of rich media into actionable insights that directly inform product improvements, leading to better, more human-centric healthcare solutions.

 
 
 

The outcome: actionable insights that drove real impact.

The rich, contextual data from Indeemo didn't just validate ideas—it changed them. The co-analysis workshops, where stakeholders watched real moments together, turned hours of footage into clear, actionable next steps.

  • Accelerated Product Improvement: Founders refined UX, onboarding, and messaging within weeks, not months.

  • A Stronger Evidence Base: The 8-week study proved that meaningful change appears after week four, reframing how long digital health trials should run.

  • Richer, Faster Collaboration: The shared platform saved time, reduced guesswork, and strengthened trust between patients, stakeholders, and innovators.

 

The business impact

Beyond creating better products, the project delivered tangible business value for the innovators and partners involved.

Accelerated Improvement

Start-ups refined features and messaging within weeks, not months.

Stronger Evidence

Real-world proof increased credibility with funders and health partners.

Repeatable Model

The accelerator structure is now a proven model for future programmes.

Brand Differentiation

Positioned partners as leaders in evidence-based, patient-led innovation.

 

Ready to see it in action?

Schedule a personalised demo with one of our research experts. We'll show you how Indeemo can help you get the rich, contextual insights you need to make better decisions.