Mobile Ethnography White Paper
Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.
Trusted by the world's most innovative research teams
Unlock deeper insights, faster
Go beyond what people say and see what they actually do. Our platform is built to help you gather, analyse, and share rich qualitative data at scale.
Capture authentic experiences
Empower participants to share rich, in-the-moment videos, photos, and screen recordings directly from their smartphones, anywhere in the world.
Analyse qual data at scale
Our intuitive dashboard lets you seamlessly tag, code, and filter multimedia uploads. Spend less time organising and more time uncovering key insights.
Find key moments instantly
Leverage powerful AI search and automatic video transcription to pinpoint critical quotes and behaviours in seconds, not hours.
A simple workflow for powerful insights
Our platform simplifies every step of the research process, from recruitment to reporting.
Connect
Mobile research in any context. Import video from any source.
Recruit
Launch projects in minutes. Recruit participants in hours.
Analyse
Transcribe, translate, and analyse your content at speed with AI.
Report
Build empathy and create impactful stories with highlight reels.
A flexible platform for any research goal
Whether you're exploring unmet needs, testing a new user flow, or understanding a complex customer journey, Indeemo provides the context you've been missing.
Market research: Understand consumer journeys and discover unmet needs by observing behaviours in their natural environment.
UX / CX research: See exactly how users interact with your products, apps, and services over time, on their own terms.
Global studies: Seamlessly conduct multi-country ethnography with built-in support for over 30 languages and cultures.
Powerful research and analysis tools
Intuitive Tagging and Coding
Easily tag, code, collage and export responses for your analysis and reporting.
Desktop & App Notifications
Desktop alerts and App notifications ensure you never miss a moment and keep respondents engaged.
Keeping you and your respondents safe and secure is our highest priority.
GDPR Compliant
Information Security
Enterprise Ready
HIPAA Verified
Do multi country Ethnography in over 20 languages
English
Italian
German
French
Spanish
Dutch
Portuguese
Romanian
Russian
Filipino
Arabic
Japanese
Hindi
Vietnamese
Bahasa
Korean
Thai
Malay
Simplified Chinese
Traditional Chinese
Video Recommendation
Case Study Recommendation
Blog Recommendation
See what our customers say about us on G2
REBECCA O
Reader in the Sociology of Food and Families Enterprise
“Indeemo enabled our ethnographic learning and teaching during the pandemic.”
Posted on G2
6* Strategy and Concierge Support
New to Digital Ethnography? Not sure if it’s for you?
We’re here to help.
Our Strategists will work closely with you to understand your specific requirements, propose strategies for addressing the project brief and explain how it all works.
We aim to completely de-risk your adoption of this powerful methodology and ensure that you, your clients and your respondents have a 6* experience.
