Mobile Diary Study: Understanding the usage of Butter and Spreads

In this short case study you will learn how a leading FMCG brand used a Mobile Diary Study to:

  • Get a deeper understanding of the usage of spreads in all types of homes

  • Understand the path-to-purchase of spreads of families

  • Gain an authentic insight into thoughts, attitudes, and experiences with regards to spreadable butter


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Key Clients

What we do

Indeemo’s Mobile Ethnography app and remote, digital Ethnographic Research platform enables Researchers, Designers & Brands like these experience how their customers really behave, in context and in-the-moment.


Proven in every sector and use case, no other methodology transports you into the context and culture of your research participants in such a rich, raw and real way.