Mobile Ethnography White Paper
Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.
See and hear the user experience as it happens
Build empathy for the human experience and their interactions
Experience Design Research and Mobile Ethnography for remote User Research
Longitudinal Research
Explore user behaviors over time by designing lognitudinal research techniques. Adopt mobile diaries to capture the motivations, experiences and behaviors of your users
Video Diary and User Research
Get specific: Incorporate video diaries to uncover qualitative insights with contextual video diaries each time users interact with your product or service
Usability Testing
Mobile Screen Recording can empower users to interact with your new design and uncover how design impacts the user experience
Understand your user experience, in context and in-the-moment
Remote, in-the-moment, contextual Experience Design Research and Mobile Ethnography are a powerful, scalable and cost effective way for you increase user empathy by immersing yourself in the everyday lives of your users.
Take a deep dive into the lives of your users and see how they interact with your product or service using our Mobile Ethnography App for Experience Design
Our apps help you understand both the user and their interactions.
Spend a week in the life of your users and uncover the experiences of different user personas
Understand their motivations and behaviors.
Build empathy for your users as patterns of daily habits and rituals emerge
Build contextual user journey maps in real time
Our Experience Graph and user journey mapping capabilities gives you qualitative insights through video, photo, and diary uploads to capture the true user experience.
Research participants can use our five point emotion scales (with emojis) to provide you with quantiative insights to show their real world experiences across the user journey.
All positive and negaitve experiences can be captured and aligned with the qualitative insights that emerge.
Indeemo Journey Map
Push notifications allow you to interact with your research participants remotely
Comment on each upload from your users as they document their journey.
Engage with your users and follow up on individual behaviors and emotions.
Build rapport and encourage research participants to reflect and describe.
Participant engagement can be strong through the use of push notifications
Indeemo Screen Recording demo
Capture the Digital User Experiences
Get a deep understanding of smartphone behaviors.
Uncover the layers of human-computer interaction
Hear users describe their thoughts and emotions as they interact with your mobile app
Ideal for User Research, remote Usability Testing, Path to Purchase and digital customer experiences
Interactive and User Friendly Researcher Dashboard
All qualitative data is organised on our insights dashboard as participants upload their experiences.
Engage with resarch participants in-the-moment.
Follow up with their video diary entries by using push notifications.
Involve various members of your team and assign roles and permissions to ensure user empathy can be a shared experience.
Leverage automated video transcription, tagging, and keyword cloud capabilities to save time on qualitative analysis.
Methodologies
Learn more about all the research methodologies we support.
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Rated 5* on G2 Crowd
REBECCA O
Reader in the Sociology of Food and Families Enterprise
“Indeemo enabled our ethnographic learning and teaching during the pandemic.”
Posted on G2
We’re here to help you excel: 6* Strategy and Concierge Support
Unlike other providers we are only too happy to take you through everything to help ensure your project is successful.
Our strategists will work closely with you to understand your specific requirements, and to propose strategies for addressing the project brief.
Our support team will be on hand to ensure that you, your clients and your respondents have a 6* experience.
