Capture life as it happens, not as it's remembered.
Capture is the heart of in-context human insight. A native participant app, multi-modal capture, in their hands and in their environments and designed for in-the-moment authenticity, not retrospective recall.
Trusted by leading brands, agencies, and research teams worldwide
Three things you can do with capture in Indeemo, that you can't do anywhere else
Capture real behaviour, every way it shows up
Screen Recording
See what they actually scroll past, click, and abandon, not what they say they do.
Selfie Video
The face when they're using your product at 6am, not the version they remember in a focus group.
Live Interviews
Live 1:1 sessions in the participant's environment, anchored in what you've already seen them do.
Environmental Scans
The fridge that wasn't tidied for the researcher. The home as it actually is.
Photo Tasks
Quick “show me” moments, the workaround they invented because your packaging didn't work.
Text Tasks
The 6am symptom log. The in-the-moment reflection, written before recall has time to smooth it over.
Ratings & Journey Mapping
How each touchpoint actually felt when it happened, not how it's reconstructed afterwards.
Every Capture capability, in detail
Screen Recording
Participants record their phone screen while narrating out loud, in their own app, on their own time. Indeemo captures the screen, the audio, and the moment together - you see what they see, hear what they think, in real time.
Why it matters:What they actually scroll past, click, and abandon - not what they say they do later. Self-report misses 90% of unconscious feed behaviour. Screen Recording closes that gap.
Sample task brief: participant view
"Open the app you usually go to first thing in the morning. Walk us through what you do - what you tap, what you scroll past, what catches your eye. Don't tidy up, we want to see your real morning."
Selfie Video
Front-camera video diaries from participants, in their kitchen, on the school run, at the moment something actually happens. Days, weeks, or months of in-the-moment selfie reflections, captured as life unfolds, not after the fact.
Why it matters: The face when they're trying to use your product at 6am. What they say about the brand when they're alone, not in a focus group. The unfiltered moment that recall smooths over.
Sample task brief: participant view
"Open the camera. Talk us through how you used [our product] this morning. Don't edit. Don't reshoot. We want the moment as it was."
Live Interviews
Live 1:1 video sessions inside the Indeemo app, in the participant's environment. Schedule, connect, and capture with the rest of the study's diary, screen recordings, and photos in the room as evidence to probe on.
Why it matters: Live interviews that aren't just talk anchored in what you've already seen them do. Probe on an earlier diary clip. Ask why they paused on that shelf. See where they are when they answer. Live, but grounded in real behaviour.
Sample task brief: participant view
"Hi Maria, thanks for sharing that morning routine video on Tuesday. I want to talk through it with you. Can you open your fridge as we talk? I'd love to ask about that thing you said about the leftovers."
Environmental Scans
Rear-camera capture for the real environment: the kitchen counter, the bathroom shelf, the car cup-holder, the wardrobe. Participants walk us through their actual context, not a tidied-up version produced for a researcher.
Why it matters:The fridge that wasn't tidied for the researcher. The shelf as participants actually saw it. The home as it actually is. Where the in-home interview always failed, Environmental Scans succeed.
Sample task brief: participant view
"Open your fridge and walk us through. Don't reorganise it. Tell us what's in there, what's been there for ages, what you're going to throw out, and what you keep meaning to use."
Photo Tasks
Quick photo capture for in-the-moment "show me" prompts. Participants send a photo with optional caption for moments that need evidence but not video.
Why it matters: Quick "show me" moments, the workaround they invented because your packaging doesn't work; the version of your product they're actually using; the receipt they kept; the unboxing photo they took anyway.
Sample task brief: participant view
"Take a photo of your fridge. Don't tidy it up. Show us what's actually in there."
Text Tasks
Short, in-app text responses for moments where video isn't right: sensitive topics, clinical contexts, quick reflections, in-the-moment logs. Participants type, share, move on.
Why it matters:The 6am symptom log, the in-the-moment reflection, written before recall has time to smooth it over. Where video would feel performative, text captures the honest version.
Sample task brief: participant view
"How are you feeling about your treatment today? Quick text, type whatever comes to mind. We're not looking for polished. We want the moment."
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Ratings & Journey Mapping
Numeric ratings and structured journey-mapping tasks: how each touchpoint feels, how each step compares, how the experience builds across days. The quantitative spine for a qualitative study.
Why it matters: How each touchpoint actually felt when it happened, not how it's reconstructed afterwards. Memory smooths the journey; in-the-moment ratings hold the texture.
Sample task brief: participant view
"Rate this checkout experience 1–5 right now, and tell us in one sentence what just happened."
What capture looks like in practice
A typical longitudinal capture window in Indeemo runs over days not minutes. Participants live their lives; the platform captures the moments that matter, in the way that fits each one.
Researchers stay in the loop the whole time, nudging participants, adjusting tasks, releasing follow-ups based on what they're seeing. The capture stage is rarely a one-shot drop. It's a conversation with depth that grows over time. Studies in Indeemo can run for a single day or stretch across several months, the platform paces to the depth the study requires, not a fixed template.
Onboarding & first task
Participant downloads the app, completes consent, sees their first task: a 60-second selfie video introducing themselves — sets the tone, breaks the ice.
In-the-moment capture
Ongoing prompts: photo of breakfast, video of using the product, environmental scan of the kitchen, text reflection at day's end — shared as moments happen, not afterwards.
Researcher follow-up
A researcher spots something in an earlier video and releases a custom follow-up to that participant only: “Tell us more about what happened just before you opened the cupboard.”
Longitudinal close
A reflective selfie video. After living with the product, participants tell us what they actually changed, not what they thought they would.
The methodologies that lean on Capture
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"We know in survey data that people will complain about queues or delays getting food. Here we're actually able to get a sense of what those queues look like... the emotion that goes through it."
See in-context capture in action.
Book a personalised demo and we'll show you what Indeemo captures that other research can't.
