Helping the world understand people in context

Indeemo was founded in 2014 with a simple but powerful idea: what if researchers could see the world through their participants' eyes - in real time, in real life?

Traditional research methods were falling short. Focus groups and surveys captured opinions, but missed the messy, beautiful reality of how people actually behave. Eugene saw an opportunity to use mobile technology to bridge that gap, giving researchers a window into the everyday moments that truly shape decisions.

What started as a mobile diary study tool quickly evolved into a comprehensive qualitative research platform. Today, Indeemo is used by leading brands, agencies, and research teams across 60+ countries to capture in-the-moment video, photo, and text responses from participants in the context of their real lives.

From our home in Ireland, we've grown into a global team of researchers, technologists, and designers - all united by the belief that understanding people starts with meeting them where they are.