Analyse, AI that traces every insight back to evidence a researcher can inspect.
Transcription, translation, themes, semantic search, designed to amplify the researcher, not replace them. Every claim links back to the moment it came from.
Trusted by leading brands, agencies, and research teams worldwide
Three things analysis in Indeemo gives you that generic AI tools can't
Three tools that turn raw capture into evidence-linked insight
AI Transcription & Translation
Automatic transcription in 30+ languages with translation built in, so cross-market evidence sits side by side from day one of analysis.
AI Analysis
Theme suggestions, sentiment, code-frame acceleration, each one timestamped and linked to the source clip. The researcher confirms, refines, and owns the framework.
OCR & Semantic Search
Search every transcript, photo, screen recording and on-screen text across the study. Ask a meaning, not just a keyword, and surface the exact moment it happened.
Every Analyse capability, in detail
AI Transcription & Translation
Automatic transcription in 30+ languages, with translation between them built in. Every spoken word from selfie videos, live interviews, screen-recording narration, and diary clips becomes searchable text, in the participant's original language and translated side-by-side.
Why it matters: Every word, in any language — but searchable evidence the researcher can defend, not a summary they have to trust. Cross-market studies become comparable on day one of analysis, instead of after weeks of agency transcription work.
Sample workflow: cross-market diary study
Spanish, Mandarin, German, English, all captured in week one, indexed and searchable in English by week two. The cross-market quotes started landing in the dashboard before the transcription invoice arrived."
AI Analysis
Theme suggestions, sentiment scoring, code-frame acceleration. Indeemo's AI surfaces patterns across the study, each one timestamped and linked back to the source clip, photo, or transcript moment. The researcher reviews, refines, accepts, or rejects every theme. The framework stays yours.
Why it matters: Themes that link back to the clip, the moment, the participant. AI that helps the researcher, doesn't replace them. No black-box summaries the team has to defend without evidence, every claim has a clip to back it.
Sample analysis workflow: researcher-led
"AI flagged 'unboxing frustration' as a candidate theme across 28 of 50 participants. The researcher reviewed the source clips, kept 22, refined 4 into a sub-theme, and dropped 2 false positives. Two hours of work, not two days.”
OCR & Semantic Search
Indeemo extracts on-screen text from every screen recording, photo, and environmental scan automatically. Brand names, product labels, prices, app interfaces, all become searchable across the entire study. Ask a meaning, not just a keyword, and surface the exact moment it happened.
Why it matters:Every brand they actually saw on shelf or in their feed, searchable across 200 recordings, not coded by hand. The competitive analysis becomes a query, not a coding project.
Sample query: competitive shopper study
"Show me every moment a participant looked at a competitor's product on shelf." One search, 47 clips returned across the study, each timestamped to the second.
What analysis looks like in practice
Analysis is where most qualitative studies hit the wall, hours of footage, dozens of transcripts, a deadline that never moves. In Indeemo, AI does the lifting on transcription, translation, and first-pass theming, so the researcher's time goes to the part only a human can do.
Every AI suggestion lands with a link to the source. The researcher inspects, refines, rejects, and reframes. By the time delivery comes around the framework is built, with evidence indexed and searchable for delivery and beyond.
Auto-transcription & translation arrives
Every video, audio, and selfie clip transcribed and translated as it lands. Multi-market data is side-by-side from the start, no manual cleanup, no agency middleware.
Researcher tags, codes, builds the framework
The researcher tags clips, builds the code-frame, and starts the structural work that defines the study. AI accelerates, doesn't author. The framework belongs to the human.
AI surfaces themes; researcher verifies against source clips
AI proposes cross-cutting themes with timestamps and clip links. The researcher inspects each one against the source - keeping, refining, or rejecting. Every claim is traceable.
Highlight-ready data, evidence indexed and searchable
agged clips, verified themes, semantic search across the corpus. The framework is ready for delivery, and the evidence library lives on for future studies and stakeholders.
The methodologies the analysis stage powers
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"It's just the speed and accessibility that we have to be able to mine that rich content, to find pertinent quotes and images and create mood boards in a matter of minutes."
See evidence-linked AI analysis in action.
Book a personalised demo and we'll show you how Indeemo's analysis stage keeps the researcher in the loop — while moving 10x faster.
