For Teams · Insights & Research

Bring stakeholders evidence they can see, longside the data they already trust.

Indeemo for Insights & Research teams. Capture in-context behaviour on participants' own devices, layer it onto stated attitudes, and turn months of fieldwork into something a CMO watches in 90 seconds.

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Why Research Teams Choose Indeemo

Three things in-house research functions get from Indeemo that go beyond the survey or focus group

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Behaviour in the moment, captured first-hand

Stop relying on what people remember. Capture in-the-moment behaviour, on participants' own devices, in their own homes and workplaces. Selfie videos, environmental scans, photos, screen recordings, ratings and text responses, submitted as moments happen.

The say-do gap, made visible

Layer claimed attitudes onto observed behaviour in the same study, on the same participants. Stated ratings alongside captured moments. A research artefact that holds up to stakeholder scrutiny: the participant said this; the participant did that.

Evidence stakeholders feel

Highlight reels, tagged clips, observer access for non-researchers. The closer you bring stakeholders to the participant, the less they second-guess the recommendation. Months of fieldwork translated into snackable watching.

How Research Teams Use Indeemo

From plan to boardroom, in one platform

Four stages your research function owns end to end: plan the study, capture in context, analyse with AI, and deliver evidence stakeholders can watch.
Three woman talking around a laptop with laptops.
01
Plan
Translate the business question into a research design. Screen for the behaviours and contexts you actually want to observe. Build the task plan: selfie videos, environmental scans, photos, screen recordings, ratings, text responses. Cohort by life stage, usage frequency, or market.
Woman waving to phone camera.
02
Capture
Participants share through an Instagram-style feed on their own device. The researcher stays in the loop with two-way messaging, nudges, and follow-up tasks. Behaviour is captured where and when it happens, with stated attitudes recorded alongside.
Girl infront of laptop working.
03
Analyse
AI transcription and translation across 30+ languages. Theme detection that links every insight back to the clip, the moment, the participant. OCR and semantic search across every entry. Side-by-side: what they said vs. what they did.
Group of people at a desk talking.
04
Deliver
Highlight reels stakeholders can watch in 90 seconds. Tagged clips, exports, observer access for cross-functional teams. Cross-market quotes searchable in any language. Deliverables that travel beyond the research function into the boardroom.
Where Indeemo Fits

How Indeemo fits in-house research work

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Dimension
Common approach
What Indeemo adds
Evidence captured
A mix of surveys, focus groups, interviews and observation, chosen to fit the brief.
In-the-moment capture on the participant's own device, alongside whatever methods are already in the mix: selfie videos, environmental scans, photos, screen recordings, ratings and text responses.
Multi-market reach
Multi-market work coordinated across local fieldwork, timezones, and languages.
In-platform capture across markets in parallel, in the participant's language, with AI transcription and translation across 30+ languages.
Stakeholder buy-in
Decks of charts and verbatims that summarise what participants said.
Highlight reels stakeholders can watch in 90 seconds, plus observer access for those who want to view the underlying clips.
Deliverable
Reports, decks and transcripts assembled after fieldwork.
Exportable highlight reels, tagged clips and transcripts that travel into your own decks and the tools the rest of the business already uses.
Inside The Study

Example studies research teams design with Indeemo

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Sample consumer study

A two-week in-home capture across five markets. Daily selfie videos at the moment of use, an environmental scan of the kitchen on day one, a final reflection task on day fourteen. Output: a cross-market highlight reel that lands a new pack design with the leadership team.

Sample healthcare study

A four-week patient journey study. Participants capture their daily routine on their own device: morning medication, evening reflection, a weekly rating of how they feel. Output: an evidence pack for the medical affairs team showing the lived experience that sits alongside clinical data.

Sample shopper study

A path-to-purchase study across digital and in-store. Screen recordings of the digital research moment, selfie videos at the shelf, an OCR scan of the receipt at home. Output: a shopper journey map that bridges category data with the lived decision moment.

"Our ambition is to turn those insights into the fuel that will create more relevant and more effortless experiences for our audiences."

Andrew Gilligan headshot.
Andrew Gilligan
Head of Research and Insights, City Football Group.
Woman recording video on her phone while outside on the street.
Methodologies Client Teams Run In Indeemo

Built around the work consumer insights teams actually do

Woman sitting on the sofa with her dog, using her phone.
Methodology · Mobile Ethnography
In-context capture in their kitchens, on their commutes, at the moment of choice. The home, the shelf, the workspace as it actually is.
Explore methodology
Methodology · Diary Studies
Longitudinal in-the-moment capture across days, weeks, or months. The everyday as participants live it, captured while the memory is fresh.
Explore methodology
Woman reviewing product while recording on her phone.
Methodology · Concept Testing
Real reactions to a concept in the real world. Captured in the participant's own context, on their own device, alongside their stated rating.
Explore methodology

Questions from research leads, answered

How long should a study run?
It depends on the question. A concept reaction can run in days. A consumer in-context study often runs over a week or two. A patient journey or adoption arc runs longer. Indeemo supports any length, from a single-day capture to multi-month longitudinal studies.
How many participants do I need?
For a single cohort with qualitative depth, 10 to 20 participants is typical. For multi-cohort studies (e.g. heavy vs. light users, market 1 vs. market 2), scale from there to whatever the study needs. The platform handles scale without losing depth.
Can I run multi-market studies?
Yes. Run all markets in parallel inside one study. Capture in 30+ languages with AI transcription and translation, with cross-cohort comparison built in. A single study window can span homes across several markets at once, in each participant's own language.
How do you handle consent and privacy?
Consent is captured at participant onboarding, before any capture begins. Researchers can enable participant identity masking and facial blurring at ingest, so that captured content is handled appropriately from the moment it lands in the platform.
What kind of analysis output do I get?
Researchers in Indeemo tag clips, track themes across the study, compare cohorts and markets, work with AI-detected patterns, and build stakeholder-ready highlight reels. The deliverable layer is part of the platform: tagged clips, exports, observer access, and shareable artefacts for decks, town halls and board packs.
How does this fit alongside our existing research stack?
Indeemo complements the rest of the stack. Outputs are exportable into tools like Miro, Dovetail, Notion, Slack, SharePoint and Confluence, so the captured evidence travels into whatever workspace the broader team already uses.
Is the data secure and compliant?
Yes. Indeemo is ISO 27001 and SOC 2 certified, GDPR-aligned, with EU and US data residency options, and aligned with ESOMAR and MRS codes of conduct.

Bring stakeholders evidence they can see.

Book a personalised demo and we'll walk you through how research and consumer insights teams capture what their customers actually do, then turn it into evidence the wider business watches.

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