For Teams · Product & Innovation

Bring real users into the room, before the next sprint review.

Indeemo for product managers, NPD teams, and innovation strategists. See how people use what you build in their own context, validate concepts in real environments, and walk into roadmap calls with video evidence the room can watch in 90 seconds.

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Why Product And Innovation Teams Choose Indeemo

Three things product and innovation teams get from Indeemo

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See usage as it happens, alongside your existing signals

Analytics shows what happened and surveys capture what users tell you. Indeemo adds the moment itself: screen recordings, selfie video, photos, ratings, all submitted from the participant's own device while the behaviour is fresh. The workaround they invented, the feature they skipped, the moment they switched apps, all sitting alongside the funnel data you already have.

Validate concepts in real environments

Get a prototype, mock, or beta into the hands of real users in their own context, on their own device, alongside the competitors they already use. A single cohort across multiple markets is enough to surface which ideas have legs and which ones quietly fade, before a quarter of build time is committed.

Bring video evidence into the roadmap call

Highlight reels, tagged moments, and observer access turn captured behaviour into something a CPO, head of design, or engineering lead can watch in 90 seconds. The closer leadership gets to the actual user, the faster the roadmap call settles around evidence.

How The Work Runs In Indeemo

From discovery question to roadmap evidence

Four stages, one platform: plan, capture, analyse, deliver.
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01
Plan
Screen for the behaviour and context that matter: current users, lapsed users, category switchers, segment by markets or life stage. Configure the study around the question: a concept reaction sprint, a habit study, a beta usability check. Sequence tasks so participants share at the right moment in their day.
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02
Capture
Participants share through an Instagram-style feed on their own device: screen recordings with audio narration, selfie video reactions, photos, environmental scans, ratings, OCR'd receipts. Researchers and observers stay in the loop, releasing follow-up tasks as the study evolves.
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03
Analyse
AI transcription and translation across 30+ languages. Theme detection that links friction patterns and jobs-to-be-done to the clip, the participant, the moment. Compare reactions across concept variants, segments, and markets in side-by-side views.
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04
Deliver
Highlight reels stakeholders can watch in 90 seconds. Tagged moments exportable into tools like Jira, Linear, Notion, and Productboard. Observer access for CPOs, engineering, and design leads, so the user is in the room at every roadmap call.
Where Indeemo Fits

How Indeemo fits product and innovation work

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Dimension
Common approach
What Indeemo adds
Evidence captured
Usage read from product analytics and dashboards, alongside surveys and interviews that ask users to recall what they did.
In-the-moment capture on the participant's own device, alongside the analytics and survey signals already in the mix: screen recordings with audio narration, selfie video reactions, photos, environmental scans, and ratings.
Concept validation
Concept tests run in a research session or central facility, with the stimulus reviewed in a dedicated setting.
Prototypes and mocks placed in the participant's own context, on their own device, alongside the products they already use, with their reactions captured as they explore.
In-context usage
Behaviour pieced together from recall, support tickets, and aggregate metrics after the fact.
The moment itself recorded where it happens: the workaround invented, the step skipped, the app switched to, captured as it unfolds.
Deliverable
Decks, dashboards, and read-outs assembled and shared after fieldwork.
Exportable highlight reels, tagged clips, and transcripts that travel into your own decks and roadmap docs, plus observer access for stakeholders who want to watch the source.
Inside The Studies Innovation Teams Run

Example studies you can configure

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Concept reaction sprint

A one-week study with a single cohort spanning several markets. Participants see a video stimulus or interactive mock, react with a selfie video and a 1 to 5 rating, then capture a screen recording of how they'd use it alongside what they use today. Output: ranked concept variants with the moments of resonance and rejection tagged.

Beta product habit study

A longitudinal study following a cohort of beta users across the first weeks of use. Daily selfie videos at the moment of use, weekly screen recordings of a real task, end-of-week reflection ratings. Output: the arc from first launch to habit, or to drop-off, with the friction points tagged.

Sample analysis output

A jobs-to-be-done theme map across the cohort. "Onboarding step 3 surfaces as a friction point in 12 of 16 sessions. Two participants invent a workaround that the team had also discussed internally. Feature B ranks below Feature A on usefulness, despite scoring higher in survey intent."

"It uncovers insights that you simply can't get through traditional product testing."

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Hillary Waters
Lead Researcher and Insights, Winnebago
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Methodologies For Product And Innovation Work

The shape of the work, not just the tool

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Methodology · Concept Testing
Test prototypes, mocks, and concepts in real environments alongside the competitors users already use. Surface which ideas survive contact with reality before committing build time.
Explore methodology
Methodology · In-Home Product Testing
See your product where it actually lives, across a week of use, in real homes across multiple markets. The reactions, workarounds, and rituals that the focus group room hides.
Explore methodology
Methodology · Usability Testing
Screen recording with audio narration, on the device users actually carry, in the environment they actually use it. Capture the friction patterns before the build sprint locks them in.
Explore methodology

Product and innovation teams, answered

How fast can we get a concept in front of real users?
A concept reaction sprint can be live in days. Screen, brief, capture, and analyse a single cohort across multiple markets within a week. For deeper validation across a longer time horizon, plan for a longitudinal diary or in-home study of 2 to 4 weeks.
How many participants does a concept test need?
For a single cohort with qualitative depth, 10 to 20 participants is typical. For multi-cohort comparisons (e.g. heavy users vs. category switchers, market A vs. market B), scale up the cohort while keeping the per-participant capture rich.
Can stakeholders watch a study without becoming researchers?
Yes. Observer access lets CPOs, engineering leads, designers, and PMs see captured behaviour directly, watch tagged moments, and browse the highlight reel. They get the user in the room without sitting through a 40-page deck.
How does Indeemo work alongside the rest of the product stack?
Highlight reels, tagged clips, and transcripts are exportable into tools like Jira, Linear, Notion, Productboard, and Confluence, so insights flow into the same workflows the team already uses for tickets and roadmap planning.
What types of capture suit product validation?
For product validation, teams typically blend screen recording (with audio narration), selfie video reactions, photos, environmental scans, in-the-moment ratings, and OCR'd artefacts. Each modality answers a different question: what they did, how they felt, where they were, what they rated, what their screen showed.
Can we run a study across multiple markets and languages?
Yes. Capture in 30+ languages with AI transcription and translation. Run multiple markets in parallel with cross-cohort comparison views, without a field office in any of them.

Bring product evidence to the next sprint review.

Book a personalised demo and we'll walk you through a real Indeemo study, from screen and capture to the highlight reel a CPO can watch in 90 seconds.

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