See your brand the way consumers actually meet it. In feed, on shelf, in the moment.
Indeemo for brand and marketing. Capture the lived, in-context evidence of how your brand shows up in consumers' days, then turn those moments into briefs and stories that move creative, agency partners, and the C-suite.
Trusted by global brand teams across consumer categories
Three things you get from Indeemo
Your brand, in the wild
A brand audit deck has a flattering version of your brand on every page. Indeemo gives you the lived one: the screen recording of a consumer's actual feed, the environmental scan of the shelf where your pack sits, the photo of the fridge where it ended up. Brand reality, captured as consumers meet it.
The say vs. do picture
A tracker tells you what consumers report. Indeemo lets you capture both signals in the same study: claimed brand sentiment alongside selfie video and behaviour from the same person, on the same day. Where the two layers diverge is where the positioning move usually hides.
Evidence stakeholders feel
Highlight reels, tagged moments, observer access for creative and the C-suite. Real consumer footage lands in a boardroom in a way a chart cannot. When the CMO watches the moment, the brief writes itself, the agency briefs differently, and the campaign sharpens around real consumer language.
From brand brief to in-feed evidence, end to end
How Indeemo fits brand and marketing work
Example studies marketing and brand teams run in Indeemo
Brand-in-feed audit
A screen recording task, captured across a single cohort of consumers. "Open the apps you use most. Scroll your feed for two minutes the way you normally would. Pause on anything that catches your eye. Tell us, in a short selfie video, what you noticed and why." OCR surfaces every brand and competitor mention.
Shelf and shopper moment
An environmental scan paired with a short rating and a selfie video, captured at the moment of shop. "On your next trip, scan the shelf where you'd find the category. Photograph the pack you reach for. Then a 30-second selfie video: what made you pick it, and what almost made you pick a different one."
Campaign reaction reel
A photo task and a selfie video, captured the evening a campaign goes live. "Show us where you saw the new spot today. Then, in a 60-second selfie video, tell us what it made you think the brand is now, and how that lines up with what you thought yesterday." Researchers stitch reactions into a highlight reel.
“Indeemo gave participants the inadvertent benefit of helping them reflect on their own behaviours and feelings. The Sony team were learning about their lives, and the contributors were learning about themselves. It was research on steroids.”
Adjacent methods to run alongside
For brand & marketing teams, answered
See your brand the way consumers actually see it.
Book a personalised demo and we'll walk you through how marketers and brand strategists turn real consumer moments into the briefs that move creative.
