Platform · How It Works · Stage 1 of 4

Recruit the right people for the moment, wherever they come from.

Use our panel of 4M+ verified participants powered by Respondent.io, recruit in the wild with a QR code, or invite the people you already have. Whichever route fits the study, participants arrive registered and consented, ready for their first task.

What recruit Does

Three things recruitment in Indeemo gets you, whichever route you choose

01
Find people for the moment you're studying
Screen panel applicants on behaviour, context, and willingness to share — with skip logic and a range of question types. Review the detail behind every application before you decide who to invite.
02
Reach across markets and audiences
4M+ verified consumers, business professionals, and health workers across 150 countries, through our Respondent.io-powered panel. For everyone else, QR codes and your own invites reach the people already in your world.
03
Consented before the first task lands
Every route ends the same way: a registered, consented participant. Panel recruits complete consent as part of recruitment; participants who arrive by QR code or invite consent at registration.
Three Ways To Recruit

Use our panel, recruit in the wild, or bring your own participants

Pick whichever route fits the brief, the budget, and the segment you're after or mix routes within a single study.

Use our panel

4M+ verified participants across 150 countries, powered by Respondent.io. Screen, review applicants, and invite, all from the platform.

Recruit in the wild with QR codes

Put a study-specific QR code where participants actually are – in-store, at an event, on packaging. Scan, register, consent, in.

Bring your own participants

Invite from the platform or share a study link through your own channels – your customers, employees, and community, in Indeemo's app.

Capability Deep-Dives

Three doors, one room

Panel, QR-in-the-wild, or your own invites. The routes look nothing alike, but they all end in the same place: a registered, consented, capture-ready participant.

Use our panel

Indeemo's panel is powered by Respondent.io: 4M+ verified consumers, business professionals, and health workers across 150 countries — verified by phone, and by work email for professional audiences. Launch a screener with skip logic, watch applications arrive, review the detail behind each applicant, and invite the people who fit.

Why it matters: Qualitative-grade screening before anyone enters the study. You filter on behaviour, context, and willingness to share and see exactly who you're inviting before they're in. Screeners launch in minutes; cohorts often fill in days.

Sample screener with skip logic: researcher view

Q2. When did you last switch your energy provider? · Within 6 months · 6–12 months ago · Over a year ago · Never (screener ends) / Q3. In a sentence or two, what prompted the switch?

Recruit in the wild with QR codes

Generate a study-specific QR code and put it where your participants actually are: in-store, at an event, on packaging, in an email campaign, on a landing page. Anyone who scans registers in the Indeemo app, completes consent, and lands in the study, with their first task waiting when they open it.

Why it matters:You recruit people who are already inside the moment you're studying, at the moment you're studying it — the shopper in the aisle, the visitor at the stand, the customer holding the pack.

Sample placement: field recruitment

A shelf-edge card in the cereal aisle: "What's really behind your breakfast choice? Scan to join a 1-week study." Shoppers scan mid-shop, register, consent, and the first task is there when they open the app.

Bring your own participants

Compose and send invites from the platform, or share a study-specific link through the channels you already own: a CRM email, a community post, a newsletter, a recruiter you already work with. Participants register in the app, complete consent, and onboard into the study.

Why it matters:Your customers, employees, and community members, in Indeemo's app with registration and consent handled. The relationship stays yours; the platform takes care of getting them from invite to first task.

Sample invite: shared via client CRM

"You're one of our longest-standing customers, and we'd love your help. We're running a two-week study on how [product] fits into your week. Tap the link, download the app, and you're in."

In Practice

What recruitment looks like in Indeemo

Recruitment sets the ceiling on everything downstream: the right cohort makes capture, analysis, and delivery easier, and the wrong one can't be fixed later. In Indeemo, the route flexes to the brief, screeners launch in minutes when the panel is right, and QR codes and invite links go wherever your audience already is.

define

Choose the route, design the screener

Decide where participants come from: panel, QR code, your own invites, or a mix. For panel recruitment, translate the brief into a screener, with skip logic and the question types the segment calls for.

source

Launch and watch applications arrive

Launch the screener to the Respondent.io-powered panel, place your QR codes in the field, or send invites through the platform and your own channels.

Review

Review applicants, send invites

See the detail behind each panel applicant and judge who to invite. Watch registrations come in as QR scans and invite links convert.

Launch

Registered, consented, ready to capture

A registered, consented, app-ready cohort. The capture stage starts with the right people, in the right markets, for the right reasons.

Where Analyse Goes

The methodologies our recruitment stage feeds

Recruitment is upstream of every method but the type of person you need shifts a lot depending on what you're trying to learn. These are the methods Indeemo's recruitment stage is tuned for.
Close up of a person walking through a shopping mall, with only their legs in shot, while holding shopping bags.
Shopper & Path to Purchase
The actual shop. The actual aisle. The actual moment of choice — not a reconstructed journey map.
Learn more
Close up of hands typing on a laptop.
Healthcare & Pharma
The 6am injection. The caregiver workaround. The moment they almost gave up — captured at home, with the consent and compliance regulated industries require.
Learn more
Close up of hands arranging post it notes on a table.
UX & Product Discovery
The actual app on the actual phone. Pain points, workarounds, and abandonment — captured in real use, not in moderated walkthroughs.
Learn more
Close up of hands writing on documents at a table.
Product Testing (IHUTs)
See your product where it actually lives. In 50+ real homes across 5 markets, not 8 in one city.
Learn more
Close up of hands arranging post it notes on a table.
Journey Mapping
Every touchpoint, captured as it happens. Evidence-based journey maps grounded in real behaviour, not reconstructed from memory.
Learn more
Two young girl friends posing for a selfie with their shopping bags.
Video Surveys
Rich qualitative responses at scale – captured in the moments that matter, not pulled from memory after the fact.
Learn more

"We had a community of around 30 Gen Z fanatics that joined us for six weeks of digital ethnography. We've stopped even calling them respondents and started referring to them as contributors instead."

james bartlett headshot.
James Bartlett
Head of Insight at Sony Music Entertainment
People recording concert on their smartphones, view from the crowd.

See qualitative recruitment in action.

Book a personalised demo and we'll walk through how Indeemo gets you from brief to a consented, capture-ready cohort.