Methodology · Digital & Media Research

See what really catches their eye in the feed at 7pm on a Tuesday, in the moment it happens.

Digital and media research in Indeemo captures real social and content consumption: the scroll, the stop, the share, the skip. Screen-recorded on the participant's own phone, in the moment they're actually consuming content.

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Why Digital & Media Research In Indeemo

Three things digital and media research in Indeemo gives you that survey panels can't

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The real scroll, in the moment

Surveys ask "what brands have you seen on social this week?" Memory blurs the answer. Indeemo screen-records the actual scroll: what they actually saw, paused on, swiped past, saved, shared, screenshotted.

Behind the algorithm

Social listening and analytics show what gets posted and shared, in aggregate. Indeemo shows you the algorithm-shaped feed each individual user actually sees: the TikTok at 7pm, the LinkedIn at 9am, the post they paused on, the comment they read three times.

Influence as it actually happens

The creator they trust. The post that made them save. The comment they read three times. Influence lives as a moment in a feed, and Indeemo captures the moments.

How It Works In Indeemo

A digital and media study, end to end

Four stages, one platform: from plan to deliver.
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01
Plan
Targeted screening on platform usage, content category, and audience type: Gen Z TikTok natives, B2B LinkedIn lurkers, news junkies, fandom communities. Then design tasks around how your brand or category shows up in their actual feed: open scrolls, reactive triggers when something relevant appears, comparative tasks across platforms.
02
Capture
Participants tap-record their screen on their own phone, narrating out loud as they scroll: what they're seeing, what catches their attention, why they're stopping. Indeemo captures what they pause on, what they swipe past, what they save, alongside the voice that tells you why. Asynchronous, on their own time, in the actual moment they'd be consuming content.
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03
Analyse
AI transcription and translation across 30+ languages. OCR on screen content (creator handles, brand mentions, captions). Theme detection across feeds. Compare attention behaviour across platforms, audiences, and content types.
Group of people at a desk talking.
04
Deliver
Highlight reels of the actual scroll. Tagged clips of the moments of stop. OCR'd brand and creator mentions. Stakeholder access for brand, agency, and platform teams: the data behind the dashboard.
Where Indeemo Fits

How Indeemo fits digital and media research

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Dimension
Common approach
What Indeemo adds
Cadence
Brand-tracker surveys and panel-based recall, fielded in waves.
In-the-moment capture alongside the tracker: the swipe, the stop, the save, the share, recorded on the participant's own phone.
Task variety
A consistent survey grid repeated across waves for comparability.
Tasks that vary across the study window: open scrolls, reactive in-feed triggers, comparative platform tasks.
Context
Aggregated audience and media data at the panel level.
The algorithm-shaped feed each user actually sees, captured as they experience it.
Output
A summary of reported exposure and aggregated recall.
Real attention as it happened: what content broke through, what they thought, the comment they read three times.

What a researcher actually configures

Sample task brief

A 2-minute open scroll captured as screen recording with voice narration. "Open Instagram. Scroll for two minutes as you would on a normal evening. Tell us what catches your attention and why: what you stop on, what you skip, what you save. Be honest."

Sample reactive task

A trigger-based, in-feed task captured as a screen recording with audio narration. "Sometime today, when you see a piece of branded content (sponsored post, ad, creator partnership), pause, screen-record it, and tell us out loud: did you trust it, did you skip it, why?"

Sample analysis output

An attention pattern across content types. "Branded posts skipped quickly across the cohort. Creator-led content featuring the same brand drew longer dwell and more saves. Theme: brand trust transferred via the creator relationship."

"It's the speed and accessibility to mine that rich content: to find pertinent quotes, images and create mood boards in a matter of minutes rather than setting a poll or a survey."

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Kate McEnery-Evans
Think Stylist
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Who Runs Digital & Media Research In Indeemo

Built for teams whose work lives or dies in the feed

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Brand & Marketing

Watch the brand show up in the real feed and see what holds attention. Attention measured in dwell, grounded in the moment.

For brand teams

Agencies

Brief creators and platforms with real-feed evidence. Show clients what their content actually does in the actual feed, in the actual moment.

For agencies

Insights & Research

Layer real attention onto your brand-tracker and media-mix work. Bring stakeholders evidence they can see.

For insights teams
Related Methodologies

Adjacent methods researchers run alongside digital and media research

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Digital & Media Research, answered

How long should a digital and media study run?
It depends on the question. Some studies field in a day or two for a quick attention read; others run across weeks for longitudinal influence tracking around a campaign. The platform paces to the study, not to a fixed template, so you can run quickly for speed or longer for depth.
How many participants do I need?
For a single audience cohort, 10 to 20 participants is typical. Multi-audience or multi-platform studies (Gen Z vs. millennial, TikTok vs. Instagram) scale from there to whatever the study needs, balancing depth per cohort with breadth across cohorts.
Can I capture social platforms ethically?
Yes. Participants record their own feeds on their own devices, and consent to the project based on the client or researcher's terms before recording begins. Participant faces can be blurred. Platform terms-of-service compliance is set by the study design.
What about creator and influencer research?
Indeemo is used for creator and influencer research, capturing how audiences actually engage with creator content, what trust looks like in the comments, what makes a creator-brand fit credible.
How does this differ from social listening tools?
Social listening measures what brands are said about, in aggregate, across the web. Indeemo measures what individual audiences actually pay attention to, in their actual feeds, with the why captured through screen recording and text responses. Different signal, complementary to listening.
Can I run digital media studies across multiple markets?
Yes. Capture in 30+ languages with AI transcription and translation. Run all markets in parallel during the same fielding window.
Is the data secure and consent-compliant?
Yes. Indeemo is ISO 27001 and SOC 2 certified, GDPR-aligned, with EU and US data residency options. Screen recording is explicitly consented at participant onboarding.
What kind of analysis output do I get?
Researchers in Indeemo tag moments of attention and skip, track themes across content types, work with AI-detected patterns and OCR'd brand and creator mentions, and build stakeholder-ready highlight reels.

See digital and media research in action.

Book a demo and we'll walk you through a real Indeemo digital and media study, from feed capture to attention pattern.

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