Articles and perspectives from our team

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From designed to proven: Indeemo completes SOC 2 Type II attestation

The depth vs scale problem in consumer research, and why you no longer have to choose

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February 16, 2026

Consumer health and wellness research: why prevention lives in daily rituals, not medical instructions

Young woman relaxing on a comfortable sofa, browsing social media on her smartphone in a cozy, neon-lit living room.

February 3, 2026

Understanding digital influence: from claimed behaviour to actual feeds

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December 10, 2025

From testers to co-creators: why participant roles are evolving

Digital graphic of IT infrastructure.

December 2, 2025

Indeemo's SOC 2 attestation: what we learned, and what it means for customers

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November 3, 2025

Human-centred healthcare research: what it is and why it matters

Holo AI Silhouette of Person with Smartphone.

October 28, 2025

How AI is reshaping the customer journey: turning data into human insight

Young woman buying dairy product and reading food label in grocery store.

October 20, 2025

GLP-1 consumer insights: understanding the human side of behavioural change

October 15, 2025

The rise of the routine study: why real-life research is taking over

September 9, 2025

What is customer experience research and how do you do it?

Group of friends watching sport on TV.

September 1, 2025

Why cultural rituals drive the strongest brand connections