Articles and perspectives from our team

Wooden Footbridge with Gaps under Clouds on Sky.

Bridging the say-do gap: why brands need to see it, not just hear it

Person Holding World Globe Facing Mountain.

Tools and tips for conducting multi-country online qualitative research, remotely

Man shopping in store, talking to sales assistant.

Top five research tools to identify customers' unmet needs

Person taking photo on smart phone.

A beginner's guide to Photovoice research

Young Lady with Perfect Face and Skin Posing to Camera with Artificial Robot.

Synthetic personas: the role of real insights in the age of AI

Man at laptop researching.

What is iterative prompting? A quick guide for researchers using generative AI

Young Woman Taking a Selfie Outdoors

Always on research: a new era of customer closeness through video

Consumer connects: how brands can build deeper understanding through real-life insight

Portrait of a Happy woman Using Laptop Computer in the Evening.

What is Indeemo?

Young female using VR headset with neon purple background.

What is guerilla user testing? A quick guide for UX researchers

February 18, 2025

What is user journey mapping and how do you do it?

Female food blogger preparing pizza and recording video on smart phone.

February 4, 2025

Immersions: a gateway to deeper insight in consumer research