Articles and perspectives from our team

Couple sitting at bench

January 29, 2025

What is an empathy program? A guide for research and insights teams

Capturing City Skyline with Smartphone at Sunset

January 24, 2025

What long-term panels add to market research

Patient recording a video on their smartphone as part of a healthcare journey mapping study.

January 24, 2025

Patient journey mapping: how to capture what really happens outside the clinic

December 11, 2024

What is customer journey mapping and how to do it?

Home medical consultation, elderly person measuring blood pressure

December 11, 2024

Medical device testing with real-world video research

November 26, 2024

Transforming the passenger journey: how video research helps airlines understand real-time insights

Excited sports fans cheering in Ankara stadium

November 13, 2024

Fan experience insights: why it matters and how to measure it in sports

Man recording with smartphone in store.

August 23, 2024

A quick research guide to shopping missions: decoding buyer journeys

Two girls shopping.

Exploring demand spaces to better understand unmet consumer needs and preferences

A Woman Researching in the Library.

How to choose the best primary data collection tool for academic qualitative research

A research participant documenting their daily routine for an ethnographic study using a smartphone.

A guide to using ethnography in qualitative research

Group of people using smart phones.

A quick guide to market research online communities (MROCs)