Articles and perspectives from our team

Man at laptop researching.

What is iterative prompting? A quick guide for researchers using generative AI

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Always on research: a new era of customer closeness through video

Consumer connects: how brands can build deeper understanding through real-life insight

Portrait of a Happy woman Using Laptop Computer in the Evening.

What is Indeemo?

Young female using VR headset with neon purple background.

What is guerilla user testing? A quick guide for UX researchers

February 18, 2025

What is user journey mapping and how do you do it?

Female food blogger preparing pizza and recording video on smart phone.

February 4, 2025

Immersions: a gateway to deeper insight in consumer research

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January 29, 2025

What is an empathy program? A guide for research and insights teams

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January 24, 2025

What long-term panels add to market research

Patient recording a video on their smartphone as part of a healthcare journey mapping study.

January 24, 2025

Patient journey mapping: how to capture what really happens outside the clinic

December 11, 2024

What is customer journey mapping and how to do it?

Home medical consultation, elderly person measuring blood pressure

December 11, 2024

Medical device testing with real-world video research