Key takeaways
- Indeemo is a video research platform for qualitative research. Participants share videos, photos, screen recordings, and texts from their everyday lives using a smartphone app, while researchers observe and analyse responses through a browser dashboard.
- Researchers and brand teams use it for mobile ethnography, diary studies, journey mapping, path-to-purchase research, UX research, healthcare research, and more.
- The platform is end-to-end. Recruit participants from a global panel of 3 million+ people, research in over 30 languages, analyse with generative AI, and create subtitled highlight reels for stakeholders.
- You don't need to be a research expert. Use the platform independently, or partner with our Catalyst team for study design, recruitment, moderation, and analysis.
- Indeemo is trusted by Google, Nike, Sony, IKEA, P&G, BBC, L'Oréal, Nestlé, and Bayer, and is independently certified across SOC 2 Type II, ISO 27001, HIPAA, and GDPR.
What is Indeemo?
Indeemo is a qualitative research platform where participants share videos, photos, screen recordings, and texts from their everyday lives, while researchers observe and analyse responses from a browser-based dashboard. It is most often described as a tool for one or more of the following: mobile ethnography, diary studdies, video research, consumer research, photovoice research, and many more.
The platform helps qualitative researchers capture in-the-moment insights from participants. Whether you're a market researcher, UX designer, brand strategist, or academic, Indeemo gives you a way to get closer to the people who matter to your business and understand their behaviours, habits, motivations, and experiences with depth that surveys and one-off interviews can't reach.
How does Indeemo work?
Indeemo is end-to-end, meaning you can run a study from start to finish in one place rather than stitching together separate tools for recruitment, fieldwork, analysis, and reporting. There are four stages.
Recruit
Source participants from Indeemo's global panel of 3 million+ people, screen them against your criteria, and bring them into your project in hours rather than weeks. Built-in recruitment handles invitations, sign-ups, and participant management without external tools or long email threads.
Research
Set up tasks that participants complete on their phone, in their own time. They share videos, photos, screen recordings, and texts over the duration of the study. The participant app uses a familiar social-networking-style interface, so people pick it up in seconds. Researchers can also run live interviews in-platform or import existing focus group and IDI footage so every type of data sits alongside in-the-moment study content.
Analyse
As content arrives, generative AI video analysis handles transcription, translation across 30+ languages, theme detection, summarisation, and sentiment analysis. This cuts analysis time by 40–90% compared with manual workflows. The interactive dashboard lets you tag, search, and filter responses to spot patterns and pull themes together.
Create
Turn raw video into subtitled highlight reels in minutes. Drop them into a stakeholder deck, share in Slack, or send to a brand team. They land better than a 60-page report ever will.
What are the main features of Indeemo?
Indeemo brings together everything researchers need in one platform.
Participants share videos, photos, screen recordings, and text responses through a mobile app that looks and feels like a social network they already use. They can also take part in live interviews within the app, or you can import existing focus group and IDI footage, so every type of research data lives in one project rather than scattered across tools.
Communication runs in real time. Researchers send follow-up questions, clarifications, and reminders directly to participants, and push notifications keep engagement high and drop-off low. The participant experience is guided step by step with clear instructions and gamified task design that keeps people motivated through longer studies.
Analysis happens as content arrives. Generative AI transcribes and translates videos in over 30 languages, helps surface themes, and provides sentiment analysis. You design your own AI prompts, interrogate large volumes of data, and uncover patterns in minutes while keeping full control over interpretation. The interactive dashboard centralises all responses so you can tag, search by keyword, filter, and identify patterns without getting lost in the detail.
Sharing is the part most teams underestimate. Indeemo's Highlight Reels feature lets you clip and stitch participant videos into short, subtitled compilations that stakeholders will actually watch.
How flexible is task design?
Different studies call for different rhythms. Indeemo offers four ways to structure tasks for participants, so you can shape the rhythm of your study around the research question rather than the other way around.
By mixing these approaches, you can craft a study experience that fits the question you're trying to answer rather than forcing the question to fit the tool.
What types of research is Indeemo used for?
Indeemo supports a wide range of qualitative research methods. The platform is used for diary studies, mobile ethnography, journey mapping, path-to-purchase research, UX discovery, product testing, healthcare research, video surveys, and ecological momentary assessment.
Market research and consumer insights
Run product testing, packaging studies, and journey mapping projects to gather real-time feedback on prototypes and experiences. See how participants interact with your product in their kitchen rather than in a focus group facility, and watch the full path to purchase play out across channels.
UX and product design
Watch real users navigate your app, website, or device in their natural environment. Indeemo's mobile screen recording captures exactly what someone sees and does, with a voice-over of what they're thinking.
Brand strategy
Understand the emotional connection consumers have with your brand. Capture context-rich data on loyalty, perceptions, and sentiment that surveys can't reach. Hear what people actually say about you when they're not being asked to grade you on a scale.
Healthcare and pharma research
Track patient experiences, treatment journeys, medication adherence, and symptoms outside clinical settings. Hear from patients in their homes, not just at their next clinic visit. Indeemo is widely used in pharma and healthcare research and is HIPAA-compliant with BAA capability.
Academic research
Document cultural, societal, and behavioural dynamics in real-world contexts using multimedia diaries. The platform is used by universities and academic research teams for fieldwork, ethnography, and longitudinal studies.
Who uses Indeemo?
Indeemo is used by qualitative researchers, market research agencies, in-house insights teams, UX designers, healthcare and pharma teams, and academic research groups. Brand teams also use it directly when they want to understand customers without commissioning a full external research project.
We're privileged to support pioneering brands including Google, Nike, Sony, IKEA, P&G, BBC, L'Oréal, Nestlé, and Bayer.
You don't need to be a research expert to use the platform. The participant app uses a familiar social-networking interface that people pick up in seconds. The dashboard guides researchers through study setup, AI handles the heavy lifting on transcription and analysis, and our team is there to help if you'd like a guiding hand at any point.
Can Indeemo's team run projects for me?
Yes. Indeemo can be more than a platform. If you have research ambitions but not the capacity or expertise to fulfil them, our Catalyst team can help.
Catalyst is Indeemo's professional services offering. Our research strategists and ops team can support study design, recruitment, programming, moderation, translation, and analysis, or run the full project for you. Whether you're a brand team exploring qualitative research for the first time, an agency needing extra capacity for a multi-country study, or a healthcare client with a complex regulatory project, Catalyst is there to lend a helping hand.
Is Indeemo secure?
Keeping your data safe is our first priority. Indeemo is independently certified and attested across the standards your security team will ask about:
- SOC 2 Type II attested
- ISO 27001 certified
- HIPAA compliant with Business Associate Agreement (BAA) capability
- GDPR compliant
The platform is independently penetration tested using OWASP guidelines, and our Trust Centre provides the full security documentation enterprise security teams typically request. Indeemo uses Amazon Web Services and Microsoft Azure as sub-processors, with infrastructure designed for security and redundancy.
Frequently asked questions
Who uses Indeemo?
Indeemo is used by qualitative researchers, market research agencies, in-house insights teams, UX designers, healthcare and pharma teams, and academic researchers. Brand teams also use it directly when they want to understand customers without commissioning a full research project. Anyone who needs to understand real-world behaviour can use the platform, with or without research expertise.
What types of research can I do with Indeemo?
Mobile ethnography, diary studies, journey mapping, path-to-purchase research, UX and discovery research, product testing (IHUTs), video surveys, photovoice research, and ecological momentary assessment, among others. The platform supports any qualitative method that benefits from in-the-moment, in-context capture.
How is Indeemo different from a survey tool?
Surveys ask people to remember and report on past behaviour. Indeemo captures behaviour as it happens, in the participant's own environment, in their own words. You see and hear real reactions rather than reading a multiple-choice answer two days later, which means you pick up on the context, tone, and nuance that surveys can't capture.
Do I need to be a researcher to use Indeemo?
No. The platform is designed to be accessible to brand teams and anyone exploring qualitative research, not just trained researchers. The participant app uses a familiar social-networking interface, AI handles much of the analysis, and our Catalyst team can run the project for you if you'd prefer a fully managed service.
Is Indeemo secure?
Yes. Indeemo holds SOC 2 Type II attestation, ISO 27001 certification, HIPAA compliance with BAA capability, and is GDPR-compliant. The platform is independently penetration tested and used by security-conscious clients across pharma, healthcare, financial services, and academia.
