Mobile Ethnography
Learn how mobile ethnography captures real-world consumer behaviour through in-context, diary-based research.
Introducing survey tasks: structured questions, answered in context
What survey tasks are, why structured questions answered in context are different from a standalone survey, and how closed answers become a way to navigate your video evidence.
Aoife Looney
July 8, 2026
Human-centred healthcare research: what it is and why it matters
What human-centred healthcare research is, and how mobile ethnography lets researchers gather it at scale.
Dr Ian Twohig
November 3, 2025
What is Indeemo?
A video research platform that helps you see how people really live, work, shop, and decide, in their own context and in their own words.
Eugene Murphy
March 19, 2025
The depth vs scale problem in consumer research, and why you no longer have to choose
Why consumer research used to force a trade-off between rich context and credible sample size, and how mobile ethnography has changed the maths.
Aoife Looney
March 23, 2026
Understanding digital influence: from claimed behaviour to actual feeds
Why people can't accurately tell you what shaped their decisions, and how screen recording research closes the gap.
Aoife Looney
February 3, 2026
Bridging the say-do gap: why brands need to see it, not just hear it
What the say-do gap is, what causes it, and how to get closer to what people actually do — not just what they say they do.
Aoife Looney
July 29, 2025
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