Methodology · Digital Experience Research

See the actual flow on the actual phone, in real use.

Digital experience research in Indeemo captures real users on real apps and real sites: screen recording with audio narration, in their own time, on their own device. The friction they actually hit. The drop-off they actually feel.

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Friends scrolling on their phone in a park.
Why Digital Experience Research In Indeemo

Three things digital experience research in Indeemo gives you

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Real device, real flow, real friction

Their phone, their account, their actual data, their actual battery level. The frustrations they have at home, on the train, on the way to work.

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Asynchronous, on their
own time

Participants complete tasks when life lets them, in their own moments. You see what happens at 7am, what happens after a long day, what happens when they're actually trying to get something done.

Multi-step journeys, end to end

Indeemo captures the full arc: search to checkout, signup to first session, onboarding through week one. The drop-off that happens on screen 11, made visible.
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How It Works In Indeemo

A digital experience study, end to end

Four stages, one platform: from plan to deliver.
Woman working at laptop.
01
Plan
Targeted screening on platform, device type, account status, behaviour. Recruit current users, lapsed users, prospects, or competitor users, whichever lens the team needs. Then design tasks that match real intent: open-ended ("show us how you usually..."), task-based ("try to..."), comparative ("now try this on the competitor"). Mix screen recording with selfie videos, text responses, ratings scales, and photos.
02
Capture
Participants tap-to-record their screen with audio narration. Indeemo captures the full session: the swipes, the back taps, the rage scrolls, the moments of relief. Asynchronous, on their own time.
Girl infront of laptop working.
03
Analyse
Auto-transcription of voice narration. Theme detection across sessions. Time-coded clips of the exact moment users got stuck. Compare before/after on a redesign, side by side.
Group of people at a desk talking.
04
Deliver
Tagged clips of friction moments, exportable into tools like Linear, Jira or Notion. Observer access for the design team. The fix lands faster because the engineer can watch the user hit the bug.
Where Indeemo Fits

How Indeemo fits digital experience research

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Dimension
Common approach
What Indeemo adds
Cadence
Scheduled sessions, typically run live with a moderator at a set time.
Asynchronous capture: they record on their own phone, in their own time.
Task variety
A defined flow per session, walked through with a moderator present.
Open-ended, task-based, comparative tasks across the same study, in real use.
Cognitive load
Participants complete tasks during the session, often on a lab or test setup.
Participants share as friction happens, on their own device and account.
Output
Session recordings and notes summarising what users did and said.
Time-coded clips of what users actually clicked, with narration alongside.

What a researcher actually configures

Sample task brief

A screen recording with voice narration, 5–10 minutes. "Open [our app]. Try to [task]. Talk us through what you see, what works, what trips you up. Show us the way you'd actually do it."
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Sample comparative task

A comparative task as a same-day follow-up, captured as a screen recording with a short text response. "Now do the same task on [competitor]. What's the same? What's different? Where do you get stuck on each?"

Sample analysis output

A time-coded friction analysis across the cohort. "6 of 12 users abandoned at the verification screen. 4 mentioned 'I don't know what to type here.' Theme: input copy ambiguity."
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"The fact that he had the app there in front of him gave him that perfect attention to detail, things I don't think he would have remembered when he wasn't looking at it."

James Sunderland headshot.
James Sunderland
Co-Nourish Design
Upward view of group of people standing in circle and using their phones.
Who Runs Digital Experience Research In Indeemo

Built for teams shipping digital experiences

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UX & Design

See the actual flow on the actual phone. Watch the friction. Ship the fix with clip evidence stakeholders can't argue with.

For UX teams

Product & Innovation

Asynchronous research at the cadence of product. Test a flow on Tuesday, watch the clips on Wednesday, ship on Thursday.

For product teams

Insights & Research

Bring digital behaviour into the wider research stack. Layer screen recording onto your attitudinal and longitudinal work.

For insights teams
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Digital Experience Research, answered

How long should a digital experience study run?
It depends on the question. For a single-flow usability check, 24 to 48 hours of fielding is enough. For multi-session journeys (signup to first week of use), 7 to 14 days. For longitudinal product adoption, 4 to 6 weeks.
How many participants do I need?
For task-based usability work, 10 to 20 users per cohort is typical. Multi-cohort studies (existing vs. prospect, market 1 vs. market 2) and longitudinal cohorts scale from there to whatever the study needs, balancing depth per cohort with breadth across cohorts.
What about iOS vs. Android, mobile vs. desktop?
Indeemo screen recording captures both iOS and Android, mobile web, mobile app, and desktop. Cohort by device or run cross-device comparisons in the same study.
Can users record their screen on their own phone?
Yes. Participants tap to record within the Indeemo app, with no separate screen-share software and no moderator. Voice narration is captured alongside the screen.
How does this compare to AI-moderated UX research?
AI-moderated UX research asks the user what they would do, in retrospect, via chat. Indeemo captures what they actually do, in real use, with voice narration. The wedge is seeing what they do, alongside what they say.
Can I run async usability tests at sprint cadence?
Yes. It's a powerful use case for product teams: field on Monday, watch clips Tuesday, ship the fix Wednesday. Indeemo runs at the speed of product.
Is the data secure and consent-compliant?
Yes. Indeemo is ISO 27001 and SOC 2 certified, GDPR-aligned. Screen recordings are stored in EU or US data residency. Participants are explicitly consented to screen capture. See Trust & Security for details.
What kind of analysis output do I get?
Researchers in Indeemo tag friction moments, track themes, work with AI-detected patterns across voice narration transcripts, and build stakeholder-ready highlight reels. Clips can be exported into tools like Jira, Linear or Notion. Observers can join for cross-functional review.

See digital experience research in action.

Book a demo and we'll walk you through a real Indeemo screen-recording study, from task design to friction clip.

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