Articles and perspectives from our team

Two friends sitting outside a store that promotes sustainable living in the North East of England.

What is voice of the customer research?

Multiple smartphones recording on street.

A guide to using online bulletin boards as a tool for market research

A Group of People Having a Meeting in the Office.

A guide to qualitative UX research methods

group of friends taking photo

How to plan and run a diary study: a definitive guide

Woman Sitting on a Couch with a Laptop on Her Lap and Holding a New Purchase.

What are unboxing moments? A quick guide for market researchers

Researcher at laptop reviewing material.

Iterative research: what it is, how to do it, and tools you can use

friends getting on a train

Understanding consumer occasions: how to research the moments that drive brand growth

People Looking at the Whiteboard

What is inclusive research? A guide for researchers and insights teams

Laptop and Notebooks on Red Table.

The Indeemo guide to online qualitative research recruitment

A product team reviewing qualitative feedback from concept testing during a design review.

The role of concept testing in user-centred design

Shopper browsing products on their smartphone while standing in a retail store aisle

The consumer purchase journey: how to research it and why it matters

Researcher sitting at laptop

February 20, 2024

What generative AI actually does for qualitative researchers (and how to use it)