Articles and perspectives from our team

November 26, 2024

Transforming the passenger journey: how video research helps airlines understand real-time insights

Excited sports fans cheering in Ankara stadium

November 13, 2024

Fan experience insights: why it matters and how to measure it in sports

Man recording with smartphone in store.

August 23, 2024

A quick research guide to shopping missions: decoding buyer journeys

Two girls shopping.

Exploring demand spaces to better understand unmet consumer needs and preferences

A Woman Researching in the Library.

How to choose the best primary data collection tool for academic qualitative research

A research participant documenting their daily routine for an ethnographic study using a smartphone.

A guide to using ethnography in qualitative research

Group of people using smart phones.

A quick guide to market research online communities (MROCs)

Two friends sitting outside a store that promotes sustainable living in the North East of England.

What is voice of the customer research?

Multiple smartphones recording on street.

A guide to using online bulletin boards as a tool for market research

A Group of People Having a Meeting in the Office.

A guide to qualitative UX research methods

group of friends taking photo

How to plan and run a diary study: a definitive guide

Woman Sitting on a Couch with a Laptop on Her Lap and Holding a New Purchase.

What are unboxing moments? A quick guide for market researchers