Articles and perspectives from our team

A Woman Teaching Kids.

February 15, 2024

Longitudinal research in practice: studying early career teachers in real time

Two co-workers in office setting

February 6, 2024

Tips, tools, and advice for B2B exploratory research

February 1, 2024

How to understand product usage and preferences with qualitative research

Young woman unboxing eco-friendly bottle during live stream

January 31, 2024

Consumer feedback in market research: a practical guide to understanding your customers

Research participant recording a video diary on their smartphone at movies

January 24, 2024

The definitive guide to digital ethnography

participant recording a video on their smartphone while examining a product label in a supermarket aisle

December 6, 2023

Understanding consumer attitudes to sustainability: why in-the-moment research gets closer to the truth

Women with shopping bags standing near counter of shop

October 20, 2023

Path to purchase research: what it is and how video reveals what surveys miss

Man Sitting on Sofa Talking on Webcam on Laptop

October 19, 2023

Using generative AI analysis tools for online focus groups and in-depth interviews

Customer deciding on product in shopping isle.

October 19, 2023

Market research tips for a better understanding of product preferences and usage

Happy woman with smartphone and earphones.

September 14, 2023

What is a video survey? A guide to capturing authentic responses

Seniors Selfie on beach.

How video-based research deepens consumer understanding

Women unpacking online ordered items and using smart phone

What is an iHUT? A complete guide to In-Home Usage Testing