By blending Mobile Ethnography, Mobile Diary Studies and Mobile Screen Recording, we enable you to capture every offline and online moment from trigger to transaction and beyond as your customer uses, consumes or experiences your offering.


Using Mobile Ethnography for Path to Purchase Research


Map your Path to Purchase

Capture rich, in-the-moment experiences and influences on your customer’s journey to purchasing your product, service or experience.


Mobile Micro-Moments

Mobile screen recording enables you to understand how customers discover, research, compare and transact using mobile.


Online & Offline Journeys

Flexible Tasking enables you to script shopping missions that capture each step of the shopper journey from home to store and back.

Experience every milestone and touchpoint of your path to purchase


Understand the contextual triggers and barriers that influence decision making.

Mobile Ethnography shows you the real Path to Purchase.

Mobile has completely transformed how today’s constantly connected customers discover, research and purchase products and services.

Whether it’s looking for a nearby restaurant or researching a big-ticket item, the path to purchase increasingly starts with a quick smartphone Google.

If you truly want to accompany your customer along their winding and iterative path to purchase, you need to think mobile first.


Path to Purchase Research Apps

  • Intuitive apps make it simple to diary key purchase milestones.

  • Capture the entire online and offline journey from trigger to transaction.

  • In-the-moment photos and videos capture key motivations and behaviours.

  • Understand who and what influences purchasing decisions and why.


Mobile Screen Recording

  • Understand the true impact of mobile on your path to purchase.

  • Capture how Respondents search and what sites engage them.

  • See exactly what content they tap on, swipe, pinch and zoom.

  • Voice recordings capture why they make split second decisions.


Probe key path-to-purchase moments

  • Interact with respondents using comments and push notifications.

  • Ask follow up questions within seconds of viewing respondents’ uploads.

  • Ideal for understanding in-the-moment, purchasing motivations...

See every offline and online purchase milestone on an intuitive, media rich dashboard.

View every online and offline moment in a single, contiguous, chronological timeline.

Analyse and synthesise data across multiple journeys on a single, user friendly interface.

Powerful keyword analysis and automated video transcription tools speed up analysis and reporting.

Omnichannel Path to Purchase Insights Dashboard


See how our Path to Purchase Technology works

Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.

Use Cases for Path to Purchase Research

Car Purchase

The way in which cars are purchased has evolved in many ways over the years. Traditionally, cars were sold through brick-and-mortar showrooms… Read More →

University Path to Purchase

Competition between Universities to attract students (especially international students) has never been more intense. In an era where college fees are… Read More →

Back to School Shopping

As children and teenagers return to school each year, parents are required to stock up on the supplies required for the school year. This… Read More →

Food Delivery

The way in which we order our takeaway has gone through a rapid transition in recent years. Where we would once have made a trip to a small…Read More →


Talk to us.

We’ve supported researchers trying to understand the path to purchase for everything from smartphones to domestic appliances to cars to hotels to garage doors and aquarium filtration systems!

The one thing they all have in common is that the journey is non-linear, random and omni-platform.

If you’d like to discuss how we might be able to support your next project, please submit your details here and we will be in touch ASAP.

We’re looking forward to speaking with you.

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Mobile Ethnography White Paper

Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.

indeemo white paper