Remotely research and automatically map every offline and online touchpoint of your omni-channel purchase journey; from social to search to checkout and beyond.

 

 

What you can use our Path to Purchase research tools for

 

Purchase Journey Mapping

Capture rich, in-the-moment experiences and influences on your customer’s journey to purchasing your product, service or experience.

E-commerce Research

Mobile screen recording enables you to remotely record how customers discover, research, compare and transact using mobile websites or apps.

Shopper Journey Mapping

Flexible Tasking enables you to script shopping missions that capture each step of the shopper journey from home to store and back.

 

 

How our Path to Purchase research tool works.

Recruit participants in hours from our international panel of 3 million participants (or bring your own).

Capture in-the-moment video and screen recordings that bring omni-channel purchase journeys to life.

Surface rich, reliable insights in minutes with our powerful Generative AI analysis tools.

 
mobile-ethnographic-research-app-for-omnichannel-qualitative-research
 

Get closer with our Path to Purchase research App

  • Intuitive apps make it simple to diary key purchase milestones.

  • Remotely capture the entire online and offline journey from trigger to transaction.

  • In-the-moment photos and videos capture key motivations and behaviours.

  • Understand who and what influences purchasing decisions and why.

 
 
 

Understand online shopper experiences

  • Understand the true impact of mobile on your Path to Purchase.

  • Capture how Respondents search and what sites engage them.

  • See exactly what content they tap on, swipe, pinch and zoom.

  • Voice recordings capture why they make split second decisions.

mobile-ethnographic-research-app-for-omnichannel-qualitative-research-design
 

Map the highs and lows of omni-channel Purchase Journeys

Uncover a deeper, human centric, in-the moment understanding of your Shopper Experience.

Discover and quantify your buyers in-context, in-the-moment purchase experience.

Automatically plot the highs and lows of your customers’ Path to Purchase on our Experience Graph.

 
 
mnichannel purchase journeys with Indeemo's path to purchase research tool
 
 
mobile-ethnographic-research-app-for-online-shopping-apps
 

Probe in-the-moment purchase experiences

  • Remotely interact with shoppers using comments and push notifications.

  • Ask follow up questions within seconds of viewing respondents’ uploads.

  • Ideal for understanding in-the-moment, purchasing motivations.

 
 

Import Interviews & Focus Groups

  • Import your buyer interviews from Zoom, Microsoft Teams or your computer.

  • Transcribe them automatically in over 21 different languages.

  • Analyse hours of interviews in minutes with Generative AI prompts.

 
 

Analyse faster: AI powered Dashboard & Research Repository

See every offline and online purchase milestone on an intuitive, media rich dashboard.

Analyse and synthesise data across multiple journeys on a single, user friendly interface.

Powerful Keyword Analysis, Automated Video Transcription and Generative AI tools speed up analysis.

 
 
 
 

Stay compliant: Independently Validated Enterprise Security

GDPR Compliant

ISO 27001 certified

Enterprise Ready

HIPAA compliant

 

 

Get in touch: let us support your path to purchase research

We’ve supported hundreds of Market Researchers and UX Researchers who needed to understand the path to purchase for everything from smartphones to domestic appliances to cars to hotels to garage doors and aquarium filtration systems!

The one thing they all have in common is that the journey is non-linear, random and omni-platform.

If you’d like to discuss how our path to purchase research approach can support your next purchase journey project, please submit your details here and we will be in touch ASAP.

We’re looking forward to speaking with you.

 

Indeemo processes your personal data in order to respond to your query and provide you with information about our products and services. Please see our Privacy Statement for further information.

 

 

Learn more about our Path to Purchase research platform

Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.

 

Learn more about using Indeemo for e-commerce and path to purchase research

 
 
 

 

Indeemo - Success Stories

 
 
 

 

Other path to purchase research methodologies

Learn more about all the various research methodologies we support.

 
 
 

Omni-channel Path to Purchase research use cases

 

Car Purchase Journey

The way in which cars are purchased has evolved in many ways over the years. Traditionally, cars were sold through brick-and-mortar showrooms… Read More →

University Path to Purchase

Competition between Universities to attract students (especially international students) has never been more intense. In an era where college fees are… Read More →

Back to School Shopping

As children and teenagers return to school each year, parents are required to stock up on the supplies required for the school year. This… Read More →

Food Delivery Apps

The way in which we order our takeaway has gone through a rapid transition in recent years. Where we would once have made a trip to a small…Read More →

 

 
 

White paper: The Definitive Guide to Path to Purchase Research

Learn more about how everyone from UX Researchers to Brands can benefit from Path to Purchase research.

This remote, online qualitative research approach enables you to truly understand the purchase moments that matter.