Consumer Purchase Journey
Explore how to research the consumer purchase journey using mobile ethnography. Understand the omnichannel path to purchase and how to map every touchpoint.
The consumer purchase journey: how to research it and why it matters
The purchase journey is omnichannel, non-linear, and harder to track than ever. Here's what it looks like, why traditional research misses most of it, and how to map the real journey your customers take.
Eugene Murphy
March 1, 2024
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