Healthcare Research
Explore human-centred healthcare research methods that help organisations understand patients, caregivers, and health behaviours in context.
GLP-1 consumer insights: understanding the human side of behavioural change
How medications like Ozempic and Mounjaro are reshaping the way people eat, shop, socialise, and see themselves — and why brands need qualitative, in-context research to understand what's really happening.
Aoife Looney
October 20, 2025
Patient journey mapping: how to capture what really happens outside the clinic
What patient journey mapping is, why it works, and how to run a study that captures real patient experiences in the moment. The method might sound academic, but the tool is mobile-first, AI-powered, and as easy to use as social media.
Eugene Murphy
January 24, 2025
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