Synthetic Personas
AI-generated research participants built from real audience data. See how synthetic personas support faster qualitative research without losing the human voice.
Synthetic users and digital twins: what they can't tell you about real customers
The research teams most often cited in the synthetic users pitch stepped back from their biggest claims. Here's what that means for anyone deciding whether to research with digital twins or with real people.
Will Plummer
July 6, 2026
Synthetic personas: the role of real insights in the age of AI
Synthetic AI personas are fast and cheap, but they won't surprise you with a heartfelt anecdote or an uncomfortable truth. Here's where synthetic works, where it doesn't, and how to combine it with real human research.
Will Plummer
June 6, 2025
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