.Guest Post by Tom Woodnutt from Feeling Mutual - Looking at How Mobile Qualitative Enabled More Authentic Research into Swingers
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In-person Qualitative Research projects are being postponed or cancelled because of Covid-19 travel restrictions. If you’re looking for a way to do Qualitative Research remotely, this blog explains how to transition your In-person Qualitative Research to Mobile. It’s easier than you think.
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Mobile Ethnography is powerful at helping you do Qualitative Research remotely without the need to travel. In an era where travel is likely to be restricted, this remote methodology may move from being an elective, research add-on to a necessary Business Continuity strategy for Qual.
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If you're thinking of integrating a mobile qualitative research platform into your Qualitative Research toolkit or layering it on top of your existing research methodologies, then the following metrics from Facebook's Q3 results should make for compelling reading..
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