Consumer Research
Discover how Indeemo helps brands uncover real consumer behaviour, motivations, and unmet needs through in-context research.
Why nobody can tell you how they use AI, and what to measure instead
The 2026 research record can't agree on how many consumers use AI to shop. The disagreement isn't a rounding error. It's a sign that the instrument is broken.
Aoife Looney
August 18, 2026
Introducing survey tasks: structured questions, answered in context
What survey tasks are, why structured questions answered in context are different from a standalone survey, and how closed answers become a way to navigate your video evidence.
Aoife Looney
July 8, 2026
Synthetic users and digital twins: what they can't tell you about real customers
The research teams most often cited in the synthetic users pitch stepped back from their biggest claims. Here's what that means for anyone deciding whether to research with digital twins or with real people.
Will Plummer
July 6, 2026
What is customer experience research and how do you do it?
What CX research is, how to plan and run it, the challenges to watch for, and the tools that help you capture what customers really experience.
Dr Ian Twohig
September 9, 2025
The depth vs scale problem in consumer research, and why you no longer have to choose
Why consumer research used to force a trade-off between rich context and credible sample size, and how mobile ethnography has changed the maths.
Aoife Looney
March 23, 2026
Understanding digital influence: from claimed behaviour to actual feeds
Why people can't accurately tell you what shaped their decisions, and how screen recording research closes the gap.
Aoife Looney
February 3, 2026
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