Consumer Research
Discover how Indeemo helps brands uncover real consumer behaviour, motivations, and unmet needs through in-context research.
Always on research: a new era of customer closeness through video
Why episodic research is no longer enough, and how continuous video research helps brands stay connected to customers in real time, across contexts.
Dr Ian Twohig
April 28, 2025
GLP-1 consumer insights: understanding the human side of behavioural change
How medications like Ozempic and Mounjaro are reshaping the way people eat, shop, socialise, and see themselves — and why brands need qualitative, in-context research to understand what's really happening.
Aoife Looney
October 20, 2025
How mobile qualitative enabled more authentic research into Swingers
A guest case study from Tom Woodnutt, founder of Feeling Mutual, on how mobile-first qualitative research helped evaluate a premium mini-golf brand's expansion into America.
April 16, 2020
From testers to co-creators: why participant roles are evolving
Qualitative research is shifting. Participants are no longer evaluating finished ideas — they're helping shape what comes next, in the moments where their real lives are already inventing the solutions.
Aoife Looney
December 10, 2025
The future of retail with click and collect research
How click and collect reshaped omnichannel retail, and how mobile ethnography helps brands understand the real behaviour driving today's shopping journeys.
Eugene Murphy
June 29, 2020
Using continuous discovery research tools to build customer-centric products
Why one-off discovery research isn't enough anymore, how continuous discovery changes the cadence, and what research tools make the shift practical.
Dr Ian Twohig
November 26, 2022
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