Consumer Research
Discover how Indeemo helps brands uncover real consumer behaviour, motivations, and unmet needs through in-context research.
Market research tips for a better understanding of product preferences and usage
Four practical areas where qualitative research produces sharper insight than demographics or surveys alone — individual connection, routines and habits, occasions, and shopping missions.
Dr Ian Twohig
October 19, 2023
A guide to using online bulletin boards as a tool for market research
What online bulletin boards are, how they work, and how to run one that delivers rich qualitative insight — with a worked example of a Gen Z and Gen Alpha media consumption study.
Dr Ian Twohig
May 24, 2024
Human factors research methods for UX design, ergonomics, and product testing
How qualitative research methods — diary studies, journey mapping, and mobile screen recording — help human factors researchers and UX teams understand how real people interact with products and systems.
Dr Ian Twohig
June 15, 2022
A quick guide to market research online communities (MROCs)
What an MROC is, how it works in practice, and how to run one that delivers rich qualitative insight without the usual engagement drop-off.
Dr Ian Twohig
July 17, 2024
Immersions: a gateway to deeper insight in consumer research
What immersion research is, why it works when surveys don't, and how mobile ethnography makes immersions scalable.
Dr Ian Twohig
February 4, 2025
Iterative research: what it is, how to do it, and tools you can use
What iterative research is, when to apply it, and how to design a project that keeps you continuously connected to your customers — not stuck at the end of a waterfall.
Dr Ian Twohig
April 25, 2024
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