Consumer Research
Discover how Indeemo helps brands uncover real consumer behaviour, motivations, and unmet needs through in-context research.
Exploring demand spaces to better understand unmet consumer needs and preferences
What demand spaces are, why they matter more than traditional segmentation, and how in-the-moment video research helps brands map them.
Dr Ian Twohig
July 31, 2024
Top five research tools to identify customers' unmet needs
How to uncover what your customers truly need but aren't yet telling you. Five qualitative research methods, plus how to combine them for richer insight.
Dr Ian Twohig
June 10, 2025
A beginner's guide to Photovoice research
What Photovoice is, how it works, why it's used in commercial and community research, and how to run a Photovoice project using a mobile-first platform.
Dr Ian Twohig
June 9, 2025
What is an empathy program? A guide for research and insights teams
What an empathy program is, why it matters, and how to run one. With video, mobile ethnography, and journey mapping at the core.
Eugene Murphy
January 29, 2025
Customer journey mapping: what it is and how to do it
What journey maps and service blueprints are, how they differ, and how to use mobile ethnography to make sure yours reflect real customer experiences — not internal assumptions.
Eugene Murphy
April 20, 2021
Understanding Gen Z consumers with mobile ethnography
Gen Z is the first generation that grew up mobile-first. Here's why that changes how you research them, and how mobile ethnography gives you a window into their world that no other method can.
Eugene Murphy
April 14, 2022
Have a story to share?
We’d love to hear how your team uses Indeemo. Get in touch to discuss featuring your research story.
