Consumer Research
Discover how Indeemo helps brands uncover real consumer behaviour, motivations, and unmet needs through in-context research.
Understanding consumer attitudes to sustainability: why in-the-moment research gets closer to the truth
Sustainability is now a priority across every sector of consumer research. Here's why diary studies and mobile ethnography give brands the contextual understanding that surveys and reports can't.
Eugene Murphy
December 6, 2023
Understanding consumer occasions: how to research the moments that drive brand growth
What consumer occasions are, why they matter for brands, how to research them with in-the-moment methods, and how to turn occasion-based insights into product innovation and marketing strategy.
Dr Ian Twohig
April 19, 2024
Customer closeness research: what it is and how to build it into your organisation
What customer closeness research is, why it matters more than ever, and how to run continuous research programmes that keep you connected to the people behind the data.
Dr Ian Twohig
November 8, 2022
Consumer feedback in market research: a practical guide to understanding your customers
What consumer feedback is, why it matters, the best methods for collecting it, and how video and AI are changing the way researchers and brands listen to people.
Dr Ian Twohig
January 31, 2024
The consumer purchase journey: how to research it and why it matters
The purchase journey is omnichannel, non-linear, and harder to track than ever. Here's what it looks like, why traditional research misses most of it, and how to map the real journey your customers take.
Eugene Murphy
March 1, 2024
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