UX Research
Guides and articles on UX research methods. Learn how to run discovery, usability, and concept testing studies that reveal real user behaviour with Indeemo.
Reducing UX Debt with continuous discovery and in-the-moment research
UX Debt creeps in quietly, then compounds. An always-on approach to user research helps you spot and fix experience issues in the moments they actually happen, before they become expensive to put right.
Dr Ian Twohig
January 18, 2023
Discovery research: how to uncover what users really need
What discovery research is, why it matters, and how mobile ethnography helps you understand the people you're designing for, faster and with less effort.
Dr Ian Twohig
October 20, 2021
Unmoderated research: what it is, advantages, and best practices
What unmoderated research means, when to use it instead of moderated methods, and how to run it well — with a practical comparison of the two approaches.
Eugene Murphy
April 28, 2022
Consumer connects: how brands can build deeper understanding through real-life insight
Why the most useful consumer insight comes from observing people in the context of their everyday lives, and how to combine in-person immersions with asynchronous diary research.
Dr Ian Twohig
April 9, 2025
What is guerilla user testing? A quick guide for UX researchers
How to run fast, low-cost user testing in real-world settings, and how mobile research tools extend the guerilla approach beyond the coffee shop.
Dr Ian Twohig
March 5, 2025
Using continuous discovery research tools to build customer-centric products
Why one-off discovery research isn't enough anymore, how continuous discovery changes the cadence, and what research tools make the shift practical.
Dr Ian Twohig
November 26, 2022
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