UX Research
Guides and articles on UX research methods. Learn how to run discovery, usability, and concept testing studies that reveal real user behaviour with Indeemo.
What is user experience research, and how do you do it?
A practical guide to UX research: what it is, why it matters, the methods that work, and how to plan your first study.
Dr Ian Twohig
April 19, 2022
What is customer journey mapping and how to do it?
What customer journey mapping is, how to run it, the challenges to watch for, and the tools that capture real behaviour as it happens.
Dr Ian Twohig
December 11, 2024
What is user journey mapping and how do you do it?
A practical guide to documenting how people really experience your product or service: what user journey mapping is, how to run a study, the benefits and challenges, and the tools that help.
Dr Ian Twohig
February 18, 2025
Exploratory research in UX: what it is, when to use it, and which methods work
How to use generative research methods like diary studies, ethnography, and interviews to understand what users really need.
Dr Ian Twohig
September 15, 2021
Cultural probes: a guide to inspirational design research
A qualitative method for surfacing the ambient, emotional, and aspirational details of daily life. Plus how to run one today without the disposable cameras or the postage.
Dr Ian Twohig
November 25, 2021
A guide to qualitative UX research methods
The five most common methods UX researchers use, plus the modern method that combines the strengths of all of them. When to pick which, and how to set up your first study.
Dr Ian Twohig
May 17, 2024
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