Video Research
Guides and articles on video-based research methods. Learn how video studies, shop-alongs, and video surveys reveal real behaviour with Indeemo's platform.
Path to purchase research: what it is and how video reveals what surveys miss
What the path to purchase is, why it's no longer linear, and how video research surfaces the moments that drive a buying decision.
Dr Ian Twohig
October 20, 2023
What is a video survey? A guide to capturing authentic responses
How video surveys work, when to use them, and how to design questions that get past the polite, the rehearsed, and the AI-generated.
Eugene Murphy
September 14, 2023
Transforming the passenger journey: how video research helps airlines understand real-time insights
From booking to baggage claim, how airlines use in-the-moment video research to capture the full passenger journey — and turn it into real service improvements.
Eugene Murphy
November 26, 2024
Medical device testing with real-world video research
How video-based qualitative research captures the real-world usage of medical devices, bridging the gap between clinical trials and everyday patient life.
Eugene Murphy
December 11, 2024
How video-based research deepens consumer understanding
Why video captures what surveys can't, and how mobile qualitative research reveals the context behind consumption occasions, product preferences, and shopping missions.
Eugene Murphy
August 3, 2023
Beyond surveys: video research and shop-alongs in market research
Why shop-alongs reveal what surveys miss, how in-the-moment video research transforms the method, and how to design tasks that get the richest insight.
Dr Ian Twohig
July 7, 2023
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