Video Research
Guides and articles on video-based research methods. Learn how video studies, shop-alongs, and video surveys reveal real behaviour with Indeemo's platform.
Using generative AI analysis tools for online focus groups and in-depth interviews
How to import focus groups and IDIs from Microsoft Teams and Zoom, and use generative AI to speed up transcription, thematic analysis, and insight extraction.
Eugene Murphy
October 19, 2023
Always on research: a new era of customer closeness through video
Why episodic research is no longer enough, and how continuous video research helps brands stay connected to customers in real time, across contexts.
Dr Ian Twohig
April 28, 2025
Video diary studies: a beginner's guide for UX and market research
What a video diary study is, why it captures richer insight than traditional methods, and how to run your first one. The method might sound technical, but the app is mobile-first, easy to use, and AI-powered.
Eugene Murphy
June 4, 2023
Have a story to share?
We’d love to hear how your team uses Indeemo. Get in touch to discuss featuring your research story.
