Experience what your customers really experience in a vivid, media rich manner that illuminates the highs and lows of your customer journey - in context and in-the-moment.


Customer Journey & Customer Experience research that resonates

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Customer Experience Diaries

Media rich, contextual diary studies help you quickly discover the highs and lows that your Customers experience.

customer journey mapping icon

Customer Journey Mapping

Flexible tasking options help you vividly capture your customers experience at each milestone of the Customer Journey.

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Online Customer Experience

Use Mobile Screen Recording to understand how Customers experience and interact with your mobile websites and apps.

Experience what your customers experience, in context and in the moment.


Capture every milestone and touchpoint of your customer journey.

Experience every moment and milestone of your Customer Journey

Truly understanding how your Customer’s discover, evaluate, select, purchase and consume your products or services is critical to maintaining brand loyalty and competitive advantage in an era of constantly connected, hyper informed customers.

Media rich Mobile Ethnography enables you to get beyond CSAT and NPS scores and uncover a deeper, human centric understanding of your Customer Experience.

mobile ethnography app for customer journey and customer experience research

Mobile Customer Journey & CX apps

  • Simple to use apps that quickly capture key customer moments.

  • Flexible tasking options cater for multiple methodologies.

  • Respondents diary their experiences using photos, videos and notes.

  • In-the-moment uploads maximise the authenticity of feedback.


Probe the experience using push notifications

  • Interact with respondents in-the-moment using push notifications.

  • Post follow up questions within seconds of reviewing their posts.

  • Get a deeper understanding of how they feel at each key milestone.

mobile ethnography app for customer journey and customer experience research
mobile ethnography app for customer journey and customer experience research

User Experience Research

  • Capture your online Customer Experience with Mobile Screen Recording

  • See exactly how customers experience your mobile websites and apps.

  • Voice recordings add an additional layer of context.

  • Optimise your User Experience and increase conversions.

Seamlessly aggregate Customer feedback on an intuitive, media rich dashboard.

Centralise data from multiple research projects in a single simple to use interface.

View each Customer Journey in an elegant, timestamped, chronological timeline.

Quickly analyse and code Customer feedback with powerful analysis tools.

Insights Dashboard for Customer Journey & CX research.

mobile ethnography dashboard for customer journey and customer experience research

How our Customer Experience technology works

Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.

Mobile Ethnography use cases for Customer Experience Research

Tourism & Leisure

Our client operates a luxury travel experience predominantly aimed at the over 50’s. Their experience takes tourists on a trip of a lifetime where… Read More →

Airline Passenger Journey

With the onslaught of budget carriers such as South West and Ryanair, Air travel is becoming more and more commoditised. In such a competitive… Read More →

Sports Fans’ Experience

Most brands would give their proverbial right arms to be able to achieve even a fraction of the emotional connectivity and loyalty that sports… Read More →


Contact us now.

Autoethnography is a powerful way to get the real-life perspective of your customer’s experience as they interact with, purchase or consume your product, service or experience.

We have a lot of experience at simplifying and optimising customer journey research for mobile.

We can activate your next project in one working day.

Please submit your details here and we will be in touch ASAP to discuss your requirements and how we might be able to support you.

We’re looking forward to speaking with you.

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Mobile Ethnography White Paper

Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.

indeemo white paper