Mobile customer-centric apps have completely transformed China’s e-commerce. In this post, we explain how Mobile Qualitative Research can unlock rich insights and helps you pioneer the digital transformation.
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This short blog outlines how online diary studies and mobile ethnography provide unparalleled access to respondents in-home behaviors representing a compelling substitute to traditional approaches.
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In this post we look at how using Pre Tasking can help you support your Multi-Market and online qualitative research.
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In this short blog, we interviewed one of our colleagues based in China to learn what sorts of changes had taken place in their daily lives, while also exploring what the implications were for qualitative research.
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.Guest Post by Tom Woodnutt from Feeling Mutual - Looking at How Mobile Qualitative Enabled More Authentic Research into Swingers
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In-person Qualitative Research projects are being postponed or cancelled because of Covid-19 travel restrictions. If you’re looking for a way to do Qualitative Research remotely, this blog explains how to transition your In-person Qualitative Research to Mobile. It’s easier than you think.
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Mobile Ethnography is powerful at helping you do Qualitative Research remotely without the need to travel. In an era where travel is likely to be restricted, this remote methodology may move from being an elective, research add-on to a necessary Business Continuity strategy for Qual.
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