Market Research
Explore how modern market research methods help you understand consumer behaviour, preferences, and decision-making. Practical guides and real-world examples from Indeemo.
A quick guide to market research online communities (MROCs)
What an MROC is, how it works in practice, and how to run one that delivers rich qualitative insight without the usual engagement drop-off.
Dr Ian Twohig
July 17, 2024
Iterative research: what it is, how to do it, and tools you can use
What iterative research is, when to apply it, and how to design a project that keeps you continuously connected to your customers — not stuck at the end of a waterfall.
Dr Ian Twohig
April 25, 2024
Tips, tools, and advice for B2B exploratory research
A practical guide to running effective B2B discovery research: how to recruit, how to incentivise, how to manage fieldwork, and how to get the insight you need from busy, hard-to-reach participants.
Dr Ian Twohig
February 6, 2024
What is an iHUT? A complete guide to In-Home Usage Testing
Everything you need to know about In-Home Usage Testing: what it is, why it works, how video transforms it, and how to run your first project.
Dr Ian Twohig
July 11, 2023
Focus groups aren’t dead. But there’s a better way to understand people.
Why mobile ethnography gives you richer, more honest insights than focus groups – and how to make the switch.
Eugene Murphy
August 25, 2022
Consumer feedback in market research: a practical guide to understanding your customers
What consumer feedback is, why it matters, the best methods for collecting it, and how video and AI are changing the way researchers and brands listen to people.
Dr Ian Twohig
January 31, 2024
Have a story to share?
We’d love to hear how your team uses Indeemo. Get in touch to discuss featuring your research story.
