Mobile Ethnography
Learn how mobile ethnography captures real-world consumer behaviour through in-context, diary-based research.
Your first mobile ethnography project: a definitive guide
Everything you need to know about mobile ethnography: what it is, why it works, when to use it, and how to run your first project. The term might sound academic, but the tool is mobile-first, AI-powered, and as easy to use as social media.
Eugene Murphy
May 1, 2022
Understanding Gen Z consumers with mobile ethnography
Gen Z is the first generation that grew up mobile-first. Here's why that changes how you research them, and how mobile ethnography gives you a window into their world that no other method can.
Eugene Murphy
April 14, 2022
Understanding consumer attitudes to sustainability: why in-the-moment research gets closer to the truth
Sustainability is now a priority across every sector of consumer research. Here's why diary studies and mobile ethnography give brands the contextual understanding that surveys and reports can't.
Eugene Murphy
December 6, 2023
Ethnographic research: a practical guide for UX teams
What ethnographic research is, why it works for UX, and how mobile ethnography has made it faster, more accessible, and easier to scale.
Dr Ian Twohig
August 25, 2021
How to plan and run a diary study: a definitive guide
What a diary study is, why researchers use them, when they work best, and how to plan your first project. From defining objectives to analysing results, this is everything you need to know.
Dr Ian Twohig
May 13, 2024
The definitive guide to digital ethnography
What digital ethnography is, how it works, and how to run your first project. The name might sound academic, but the method is mobile-first, AI-powered, and as easy to use as social media.
Dr Ian Twohig
January 24, 2024
Have a story to share?
We’d love to hear how your team uses Indeemo. Get in touch to discuss featuring your research story.
