Mobile Ethnography
Learn how mobile ethnography captures real-world consumer behaviour through in-context, diary-based research.
What is autoethnography, and what tools can you use to conduct it?
What autoethnography is, how it differs from traditional ethnographic research, and how to run a study using mobile and digital tools.
Dr Ian Twohig
April 19, 2022
A quick research guide to shopping missions: decoding buyer journeys
What shopping missions are, why they reveal shopper behaviour that surveys can't, and how to run an effective shopping mission study.
Dr Ian Twohig
August 23, 2024
A beginner's guide to Photovoice research
What Photovoice is, how it works, why it's used in commercial and community research, and how to run a Photovoice project using a mobile-first platform.
Dr Ian Twohig
June 9, 2025
Employee experience research: getting closer to what your people really feel
What EX research is, why qualitative methods reveal what surveys miss, and how to run projects that lead to real change.
Dr Ian Twohig
June 30, 2023
Reinvent your qualitative research with pre-tasking
How asynchronous pre-tasking transforms online focus groups, IDIs, and multi-market research, turning claimed behaviour into observed, in-the-moment insight.
Eugene Murphy
November 23, 2021
Focus groups aren’t dead. But there’s a better way to understand people.
Why mobile ethnography gives you richer, more honest insights than focus groups – and how to make the switch.
Eugene Murphy
August 25, 2022
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