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Winnebago: Real-world testing for the future of electric RVs

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Manchester City: Putting staff in fans' shoes to map the entire match day journey

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LLoyds Bank: Reaching customers in the moments they actually talk about money

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Articles and perspectives from our team

Man Wearing Black and White Stripe Shirt Looking at White Printer Papers on the Wall.
Dr Ian Twohig
September 15, 2021

Exploratory research in UX: what it is, when to use it, and which methods work

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woman taking photo of product in store
Dr Ian Twohig
August 25, 2021

Ethnographic research: a practical guide for UX teams

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Woman taking photo in store
Eugene Murphy
April 20, 2021

Customer journey mapping: what it is and how to do it

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Participant recording a video response on their smartphone on the street as part of an asynchronous qualitative research study.
Eugene Murphy
November 5, 2020

The complete guide to asynchronous qualitative research

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Click and collect sign in store.
Eugene Murphy
June 29, 2020

The future of retail with click and collect research

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Close-Up Photo of a Golf Ball Near a Hole
April 16, 2020

How mobile qualitative enabled more authentic research into Swingers

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