Articles and perspectives from our team

Hands Writing Notes for Coding Project at Desk.

January 18, 2023

Reducing UX Debt with continuous discovery and in-the-moment research

Group of business persons talking in the office.

January 12, 2023

FCA Consumer Duty: tools and methods for research ops, MR, UX and CX teams

A product team reviewing continuous discovery research findings from customers.

November 26, 2022

Using continuous discovery research tools to build customer-centric products

November 8, 2022

Customer closeness research: what it is and how to build it into your organisation

Lady using phone at home on sofa.

August 25, 2022

Focus groups aren’t dead. But there’s a better way to understand people.

A participant using a product prototype in their home context as part of a human factors research study.

Human factors research methods for UX design, ergonomics, and product testing

Research team at laptop during a design thinking workshop.

Generative research for design thinking: methods, frameworks, and how to get started

girl using her phone to record video

Your first mobile ethnography project: a definitive guide

A Woman Using a Phone

Unmoderated research: what it is, advantages, and best practices

What is user experience research, and how do you do it?

woman talking to camera smartphone living room

What is autoethnography, and what tools can you use to conduct it?

friends taking selfie

Understanding Gen Z consumers with mobile ethnography