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Winnebago: Real-world testing for the future of electric RVs

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Manchester City: Putting staff in fans' shoes to map the entire match day journey

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Articles and perspectives from our team

Group of friends in park.
Eugene Murphy
June 4, 2023

Video diary studies: a beginner's guide for UX and market research

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An early career researcher preparing documentation for an ethics approval submission.
Dr Ian Twohig
May 25, 2023

Obtaining ethical approval for academic research: things to consider

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A researcher reviewing participant submissions across multiple research tools on a laptop.
Eugene Murphy
May 9, 2023

How to build a research ops toolkit that actually works

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A research ops lead reviewing live study dashboards across multiple research projects.
Dr Ian Twohig
April 25, 2023

Your guide to research ops: scaling research with operational rigour

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Hands Writing Notes for Coding Project at Desk.
Dr Ian Twohig
January 18, 2023

Reducing UX Debt with continuous discovery and in-the-moment research

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Group of business persons talking in the office.
Eugene Murphy
January 12, 2023

FCA Consumer Duty: tools and methods for research ops, MR, UX and CX teams

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A product team reviewing continuous discovery research findings from customers.
Dr Ian Twohig
November 26, 2022

Using continuous discovery research tools to build customer-centric products

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Dr Ian Twohig
November 8, 2022

Customer closeness research: what it is and how to build it into your organisation

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Lady using phone at home on sofa.
Eugene Murphy
August 25, 2022

Focus groups aren’t dead. But there’s a better way to understand people.

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A participant using a product prototype in their home context as part of a human factors research study.
Dr Ian Twohig
June 15, 2022

Human factors research methods for UX design, ergonomics, and product testing

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Research team at laptop during a design thinking workshop.
Dr Ian Twohig
May 16, 2022

Generative research for design thinking: methods, frameworks, and how to get started

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girl using her phone to record video
Eugene Murphy
May 1, 2022

Your first mobile ethnography project: a definitive guide

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