Articles and perspectives from our team

November 8, 2022

Customer closeness research: what it is and how to build it into your organisation

Lady using phone at home on sofa.

August 25, 2022

Focus groups aren’t dead. But there’s a better way to understand people.

A participant using a product prototype in their home context as part of a human factors research study.

Human factors research methods for UX design, ergonomics, and product testing

Research team at laptop during a design thinking workshop.

Generative research for design thinking: methods, frameworks, and how to get started

girl using her phone to record video

Your first mobile ethnography project: a definitive guide

A Woman Using a Phone

Unmoderated research: what it is, advantages, and best practices

What is user experience research, and how do you do it?

woman talking to camera smartphone living room

What is autoethnography, and what tools can you use to conduct it?

friends taking selfie

Understanding Gen Z consumers with mobile ethnography

African American female student, at home with her dog, using a mobile phone.

November 25, 2021

Cultural probes: a guide to inspirational design research

close up of someone using mobile phone

November 23, 2021

Reinvent your qualitative research with pre-tasking

A Group of People Having a Meeting in the Office.

October 20, 2021

Discovery research: how to uncover what users really need