Exploring Deeper: Harnessing the Potential of Video Surveys in Market Analysis
In an ever-evolving market research landscape, staying ahead requires embracing cutting-edge techniques that unveil profound consumer insights. Video surveys, a pioneering approach, stand at the forefront of this revolution. This blog illuminates the myriad advantages of video surveys, casting a spotlight on their transformative applications in shopper and consumer research, shopping missions, and customer experience enhancement. Join us on this journey as we comprehensively explore how video surveys are reshaping the very foundations of market research.
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Mastering Customer Insights: Harnessing the Power of Video for Product and Brand Preferences
In the dynamic realm of modern marketing, staying attuned to customer preferences is an imperative for success. While traditional methods like surveys and questionnaires continue to offer value, the advent of technology has introduced innovative ways to capture customer feedback. One such potent tool is customer feedback through video, which not only provides a platform for customers to express their thoughts but also adds a layer of authenticity and richness to their feedback. In this guide, we will explore five practical strategies for effectively incorporating video into your feedback collection process to gain a deeper understanding of product and brand preferences.
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Empowering Brands: Video-Based Research Redefines Consumer Understanding
Video-based insights offer brands a direct portal into consumer lives—capturing emotions, preferences, and behaviors as they unfold. Witness consumption occasions at home, decode the influence of packaging on decisions, and join consumers on their shopping missions. With authenticity at its core, video empowers brands to craft strategies that resonate and products that truly connect. It's not just data; it's the story of consumers, told by them, in the moment
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Understanding Product Experience with Customer Video Feedback and iHUTs
In today's dynamic marketplace, understanding consumer behaviour and optimising product experiences are critical for business success. Discover how the synergy between customer video feedback and In-Home Usage Testing (iHUTs) revolutionises product testing, innovation, and design. Gain insights into the evolution of user experience, where smart devices reshape the consumer landscape.
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What is In Home Usage Testing (iHUT)? Understanding Consumer Behaviour and Product Experiences
In-Home Usage Test (iHUT) projects have revolutionised the way businesses understand consumer behaviour and product experiences. By bringing the testing process directly into consumers' homes, iHUTs provide an authentic environment for participants to engage with products in their daily lives. The integration of video-based research platforms has further enhanced the power of iHUTs, allowing researchers to gain a wealth of valuable insights.
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Beyond Surveys: Video Research & Shop Alongs in Market Research
Shop-alongs, a critical component in market research, are observational research techniques where researchers accompany participants during their shopping journey. This method allows researchers to gain a deep understanding of consumers' shopping behaviours, preferences, and decision-making processes. By observing customers in a natural shopping environment, researchers can gather insights that are often unattainable through traditional survey methods.
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Mapping your Shopper Journey with a remote path-to-purchase research tool
Understanding a customer’s shopping journey is essential to providing them with an experience that exceeds their needs and expectations. Find out how you can improve your customer’s journey with remote path-to-purchase studies.
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Using In-the-Moment Research to understand Consumer Behaviours and Attitudes Towards Sustainability
Clients across every industry and sector are investing heavily into researching all aspects of sustainability. In the past 12 months, we have supported research into everything from E-Vehicle Customer Journey Research to Gen Z sustainability attitudes to waste disposal behaviours, to researching vitamins and supplements, to designing behaviour change interventions for transport modal shifts.
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3 Trends Driving the Need for Customer Closeness Research
Pioneering brands are successful because they intimately understand and meet both the needs and desires of their customers. Deep understanding and customer empathy enables great brands to deliver products, services or experiences that both delight their customers and help the brand achieve profitability, longevity and, in some cases, cultural impact.
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Mobile Qualitative Research methods for researching the Cost of Living
As we approach the end of 2022 and the winter months are just in sight, all eyes are on the continuing rise in living costs for many households around the world. As all demographics in society begin to feel the crunch more than ever, all industries will be searching for ways to improve their services by meeting the needs of new and existing customers.
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The Benefits of Using a Customer Journey Mapping Tool for CX Research
Journey Mapping has become a key player in helping CX management deliver the best customer experience. We have begun to see an increase in the adoption and need for a journey mapping tool to be integrated into the CX toolkit. Feedback from clients has highlighted a range of benefits resulting from this integration.
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Using Mobile Ethnography to Understand The Online Customer Shopping Journey
In this post, we’ll explain how you can leverage the power of remote Mobile Ethnography to understand your customers’ online shopping journey and better optimize their experience.
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Understanding Millennials and Gen Z Consumers with Remote Mobile Ethnography
Mobile is becoming essential for marketers who are trying to truly understand what is important for Millennials and Gen z, trying to best connect with their lives.
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The convergence of MR, UX and CX: why Customer Centricity is critical for brands
Learn the four key takeaways that can be adopted when you set out to design a research project with multiple stakeholders and teams at the table.
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Adapting Your Business to the Digital Sphere with Remote, Mobile Customer Journey Research
Looking to transition your business online? In this article, we outline how you can leverage Remote Mobile Ethnography to understand your customer journey and optimize your new, digital path to purchase.
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Cyber Friday? Online Path to Purchase and Digital Shopper Research in the New Normal
Is Black Friday a thing of the past? In our latest post, we explore the new online path to purchase, while explaining how our pioneering human to human, remote mobile ethnography approach can help retailers gather rich customer insight and adopt a consumer-centric strategy.
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The Future of Retail with Click and Collect Research
In this post, we explore how leveraging Mobile Ethnography can help you understand how customers are adapting their shopping experience to new retail trends and to get a rich insight into how Covid-19 has impacted your core customer’s purchasing behaviors.
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