Shop-alongs, a critical component in market research, are observational research techniques where researchers accompany participants during their shopping journey. This method allows researchers to gain a deep understanding of consumers' shopping behaviours, preferences, and decision-making processes. By observing customers in a natural shopping environment, researchers can gather insights that are often unattainable through traditional survey methods.
Read MoreIn today's healthcare landscape, patient and caregiver experiences hold valuable insights for enhancing the quality of care. While traditional research methods like focus groups and interviews have their merits, alternative approaches are emerging as powerful tools to capture real-time moments and perspectives. This blog post explores the significance of patient-caregiver dynamics in healthcare improvements and delves into innovative research methods such as Ecological Momentary Assessment (EMA) and Video Diaries.
Read MoreIn the pursuit of understanding and improving the employee experience, organisations are turning to alternative research methodologies. This blog explores video diaries, ecological momentary assessment (EMA), and participatory action research as innovative approaches to capturing real-time employee experiences. These methods provide authentic insights, uncover hidden issues, and foster collaboration, ultimately leading to a more engaged and satisfied workforce. By leveraging the findings, organisations can drive positive changes and create a thriving work environment.
Read MoreSnapchat is one of the most interesting platforms for qualitative research on Millennials. A great possibility to understand their deepest behaviors
Read MoreAcademic research relies on securing vital research grants to drive innovation, scientific progress, and address societal challenges. However, obtaining funding poses challenges such as intense competition, stringent criteria, and limited opportunities. This comprehensive article offers valuable tips to overcome these obstacles and maximise the chances of securing research grants. It also provides additional guides and a curated list of reputable funding agencies to support postgraduates and early career researchers on their academic journey. Propel your research career forward by navigating the funding landscape effectively and contributing to knowledge advancement.
Read MoreDiscover the power of Participatory Action Research (PAR) in empowering communities and driving social change. In this insightful blog, we explore the essence of PAR, its applications, and the remarkable benefits it brings. Uncover the significance of qualitative research methods and the pivotal role of trust between researchers and participants. Learn how platforms like Indeemo foster trust, enabling open communication and co-creation of knowledge. Join the journey towards inclusive and transformative research practices.
Read MoreEcological Momentary Assessment (EMA) has become a leading methodological approach in both academic and healthcare research. In this blog post, we present EMA as a flexible yet robust technique for understanding real world behaviours and experiences. By understanding the types of EMA that can be used for research design, you can gain an abundance of richness in qualitative data that is underpinned by real-time (aka in the moment) data collection
Read MoreVideo diaries are a powerful tool for Market Research and UX Research. Not only do they enable researchers to capture context rich, multimedia behavioral data, they are also an extremely powerful research tool for bringing consumer segmentations and UX personas to life.
Read MoreDiscover essential considerations for successfully navigating the ethics approval process in academic research. Prioritise ethics alongside research design, demonstrate risk-to-benefit ratio, ensure data protection with reliable tools like Indeemo, and provide clear instructions for appropriate data collection. Uphold participant rights, foster responsible research practices, and navigate the ethics approval process with integrity.
Read MoreDiscover the power of video in customer experience research. Explore how video insights can revolutionize your understanding of customer behaviors, preferences, and emotions. Learn practical tips and best practices for using video to gain valuable customer insights. Elevate your customer research with the help of Indeemo's innovative video platform.
Read MoreIn this article, we cover the role of a research ops toolkit, whilst also outlining practical tips for improving your research operations. This blog offers insights for streamlining your research process and maximising efficiency. Whether you're a seasoned researcher, a research ops manager, or just starting out, this blog is a must-read for anyone looking to procure the right tool for their team.
Read MoreIn this article, we cover the role of a research ops toolkit, whilst also outlining practical tips for improving your research operations. This blog offers insights for streamlining your research process and maximising efficiency. Whether you're a seasoned researcher, a research ops manager, or just starting out, this blog is a must-read for anyone looking to procure the right tool for their team.
Read MoreResearch ops, which stands for research operations, refers to the practice of applying operational rigour to research processes. By doing this, research teams can increase the efficiency, consistency, and impact of their research efforts. Organisations that conduct a lot of research, such as user research, market research, or data analysis, can benefit greatly from research ops.
Read MoreUnderstanding a customer’s shopping journey is essential to providing them with an experience that exceeds their needs and expectations. Find out how you can improve your customer’s journey with remote path-to-purchase studies.
Read MoreRemote Mobile Ethnography is changing the way researchers understand the behaviors in the moment. Here we explain why you should invest in this innovative methodology
Read MoreOne thing we’re certain of at Indeemo is that, given the accelerating rate of change, it is increasingly critical for brands to create a culture of Continuous Discovery and implement longitudinal research programs that get them closer to their customers / users. Having a panel of research participants available over a sustained period of time allows you to quickly assign tasks / ask questions as they arise and be more agile in your research.
Read MoreIn this article we explore how Digital Ethnography tools are becoming a preferred alternative to Market Research Online Communities (MROCs) for some of our clients. They value the intimacy of engaging participants privately and the in-the-moment, multi context richness that smartphone enabled video helps them capture.
Read MoreUX Debt is commonly associated with poor/negative user experience. The outcome of which, results in increased costs, time and resources to improve on the shortcuts taken during the initial product design process.
Read MoreThe FCA’s Consumer Duty will impact the practices and policies of over 60,000 financial firms in the UK. Every financial services institution we have spoken to have raised questions about how best to conduct the research required to achieve compliance. This post shares details on the methods and research tools that can help.
Read MoreClients across every industry and sector are investing heavily into researching all aspects of sustainability. In the past 12 months, we have supported research into everything from E-Vehicle Customer Journey Research to Gen Z sustainability attitudes to waste disposal behaviours, to researching vitamins and supplements, to designing behaviour change interventions for transport modal shifts.
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