With cultural probes or diary studies, respondents document aspects of their lives over a period of time. This approach captures real behaviours, leading to unbiased insights, valuable for an early inspiration phase.
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With traditional qualitative research deemed no longer safe - online and mobile research are growing hugely popular. In this post, we explain how you can leverage research online tools and with the help of an asynchronous, pre-tasking platform like Indeemo - enrich your data and grow your business.
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The agile nature of mobile ethnography mean that it is a powerful methodology for remote Journey Mapping research that virtually immerses researchers in the real world context of their participants.
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The discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
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The discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
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Mobile Ethnography is a powerful, cost effective way to supplement in-person Qualitative Research methodologies such as Focus Groups and IDIs. This post explains why and how.
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Read why mobile (or online ) ethnography represents such a powerful approach to undertaking exploratory approach as part of a qualitative research exercise.
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Mobile ethnography helps improve efficiency at each level of the double diamond. This article will highlight mobile ethnography opportunities at each step.
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What is ethnographic research and what are some of the key benefits of utilising mobile ethnography as a qualitative research methodology?
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This article walks you step-by-step through the process of co creating the journey mapping process by leveraging the power of mobile ethnography.
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Mobile ethnography has emerged as one of the most attractive forms of remote user research, and the benefits for qualitative researchers are numerous as this blog describes.
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Learn how to research and craft a customer journey using mobile ethnography with this short guide. Learn more
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In this short post we explore how researchers and brands can evolve their qualitative research methodologies to support the digital transformation taking place.
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Mobile ethnography can give UXers a more robust source of relevant data when creating journey maps helping you to better understand user’s needs
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The following represents some insights into a recent client engagement where the client requested the agency undertake a more modern approach to qualitative research, and the agency chose online ethnography with outstanding results.
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Our case study illustrates how Mobile Ethnography helps you research sensitive topics like personal health, beverage consumption or personal finance.
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Mobile ethnography is an agile new way of understanding how buyers decide by mapping their online and offline purchase path,
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Digital Ethnography video research is becoming the methodology of choice for researchers and designers who need to research omni-channel user journeys, path to purchase or customer journeys. Video is central to the power of this UX research / Qualitative Research approach. This post explains recent updates which support higher impact video research.
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What is Generative Research in UX? How do Mobile Ethnography tools help? This short guide for UX Researchers outlines the key benefits of using Mobile Ethnography apps for innovative Generative UX research.
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Mobile Ethnography is an agile, design research methodology that can inform your journey mapping & service blueprint design, supporting digital transformation at your organisation.
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