The ubiquity of Smartphones and cheap/all-you-can-eat mobile broadband means that multi country, remote qualitative research has become a feasible, cost-effective and scalable solution. This methodology is being embraced by pioneering consultancies and innovative brands who have a global footprint and are seeking to better understand their customers at scale, in their everyday context.
Read MoreMobile Ethnography is a powerful tool for Foundational Research in UX. This post outlines the benefits of Mobile Ethnography as an alternative to User Interviews and Field Studies for Foundational UX research providing quality, context rich data that user interviews cannot quite achieve.
Read MoreLearn the four key takeaways that can be adopted when you set out to design a research project with multiple stakeholders and teams at the table.
Learn how a Video Diary can help you for your Customer Experience Research. Understand the goal of Video Diary.
Read MoreLooking to transition your business online? In this article, we outline how you can leverage Remote Mobile Ethnography to understand your customer journey and optimize your new, digital path to purchase.
Read MoreWith cultural probes or diary studies, respondents document aspects of their lives over a period of time. This approach captures real behaviours, leading to unbiased insights, valuable for an early inspiration phase.
Read MoreWith traditional qualitative research deemed no longer safe - online and mobile research are growing hugely popular. In this post, we explain how you can leverage research online tools and with the help of an asynchronous, pre-tasking platform like Indeemo - enrich your data and grow your business.
Read MoreThe agile nature of mobile ethnography mean that it is a powerful methodology for remote Journey Mapping research that virtually immerses researchers in the real world context of their participants.
Read MoreThe discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
Read MoreThe discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
Read MoreMobile Ethnography is a powerful, cost effective way to supplement in-person Qualitative Research methodologies such as Focus Groups and IDIs. This post explains why and how.
Read MoreRead why mobile (or online ) ethnography represents such a powerful approach to undertaking exploratory approach as part of a qualitative research exercise.
Read MoreMobile ethnography helps improve efficiency at each level of the double diamond. This article will highlight mobile ethnography opportunities at each step.
Read MoreWhat is ethnographic research and what are some of the key benefits of utilising mobile ethnography as a qualitative research methodology?
Read MoreThis article walks you step-by-step through the process of co creating the journey mapping process by leveraging the power of mobile ethnography.
Read MoreWhat is patient journey mapping and can it provide deeper insights for healthcare research?
Read MoreMobile ethnography has emerged as one of the most attractive forms of remote user research, and the benefits for qualitative researchers are numerous as this blog describes.
Read MoreLearn how to research and craft a customer journey using mobile ethnography with this short guide. Learn more
Read MoreIn this short post we explore how researchers and brands can evolve their qualitative research methodologies to support the digital transformation taking place.
Read MoreMobile ethnography can give UXers a more robust source of relevant data when creating journey maps helping you to better understand user’s needs
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