Articles and perspectives from our team

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Synthetic users and digital twins: what they can't tell you about real customers

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From designed to proven: Indeemo completes SOC 2 Type II attestation

The depth vs scale problem in consumer research, and why you no longer have to choose

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February 16, 2026

Consumer health and wellness research: why prevention lives in daily rituals, not medical instructions

Young woman relaxing on a comfortable sofa, browsing social media on her smartphone in a cozy, neon-lit living room.

February 3, 2026

Understanding digital influence: from claimed behaviour to actual feeds

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December 10, 2025

From testers to co-creators: why participant roles are evolving

Digital graphic of IT infrastructure.

December 2, 2025

Indeemo's SOC 2 attestation: what we learned, and what it means for customers

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November 3, 2025

Human-centred healthcare research: what it is and why it matters

Holo AI Silhouette of Person with Smartphone.

October 28, 2025

How AI is reshaping the customer journey: turning data into human insight

Young woman buying dairy product and reading food label in grocery store.

October 20, 2025

GLP-1 consumer insights: understanding the human side of behavioural change

October 15, 2025

The rise of the routine study: why real-life research is taking over

September 9, 2025

What is customer experience research and how do you do it?