Operationalising research leveraged by digital and mobile technology has become increasingly popular. Learn how a Customer Experience research tool can help you uncover qualitative CX insights
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Learn how a leading UK qualitative research agency used Indeemo's mobile qualitative research app to drive respondent engagement from younger participants.
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How to intercept all the channels that accompany the shopping experiences. Mobile ethnography is emerging as a pioneering methodology for an omnichannel pathway
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User research is a vital component of UX and design. In the world of user experience, the strands of research that precede innovative design and improvements to products and services, provide a holistic and transparent view of the human behind the user. User research not only precedes design, but increasingly, insights are required for an iterative and agile UX project.
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Employee Experience (EX) Research, involves the tools, techniques, and strategies adopted by EX management and researchers to first uncover insights into the lives of the employee - and second, to leverage these insights for improvements to employee experience standards and processes.
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Journey Mapping has become a key player in helping CX management deliver the best customer experience. We have begun to see an increase in the adoption and need for a journey mapping tool to be integrated into the CX toolkit. Feedback from clients has highlighted a range of benefits resulting from this integration.
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Good UX and human-centred design requires a deep and rich understanding of the user, or more importantly, the human. The design of a new product or service involves a range of procedures and activities that are used to build a comprehensive understanding of users.
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Mobile Ethnography can help take service design to the next level, breaking the barriers allowing for asynchronous gathering of data from a larger research pool.
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Since its inception as a hybrid of a range of theoretical and practical disciplines - Design Thinking has emerged as a robust, yet agile set of processes that focuses on the human first, and the intersection of design and innovation.
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New to Mobile Ethnography? We outline the steps you need to take to ensure your first remote mobile ethnography project delivers.
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In this post, we’ll explain how you can leverage the power of remote Mobile Ethnography to understand your customers’ online shopping journey and better optimize their experience.
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Unmoderated research is a type of research that doesn't involve a moderator or facilitator. This means that the participants complete the research tasks on their own, without any guidance or assistance from a researcher. Unmoderated research has become increasingly popular in recent years due to its affordability, scalability, and flexibility.
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Autoethnography is a scalable, cost effective, contextual research method used by researchers to uncover unmet needs, capture in-the-moment insights or confirm ideas. One autoethnography example is Service Design research where it us used to inform Customer Journey Maps and Service Blueprints.
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Mobile is becoming essential for marketers who are trying to truly understand what is important for Millennials and Gen z, trying to best connect with their lives.
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Through the lens of the double diamond, qualitative research is embedded in the discovery phase of product and service design. Although each phase of a double diamond framework is integral to design, the discovery phase will ultimately give your design team the initial direction for user-centred design.
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The ubiquity of Smartphones and cheap/all-you-can-eat mobile broadband means that multi country, remote qualitative research has become a feasible, cost-effective and scalable solution. This methodology is being embraced by pioneering consultancies and innovative brands who have a global footprint and are seeking to better understand their customers at scale, in their everyday context.
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Mobile Ethnography is a powerful tool for Foundational Research in UX. This post outlines the benefits of Mobile Ethnography as an alternative to User Interviews and Field Studies for Foundational UX research providing quality, context rich data that user interviews cannot quite achieve.
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Learn the four key takeaways that can be adopted when you set out to design a research project with multiple stakeholders and teams at the table.
Learn how a Video Diary can help you for your Customer Experience Research. Understand the goal of Video Diary.
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