Ecological Momentary Assessment (EMA) has become a leading methodological approach in both academic and healthcare research. In this blog post, we present EMA as a flexible yet robust technique for understanding real world behaviours and experiences. By understanding the types of EMA that can be used for research design, you can gain an abundance of richness in qualitative data that is underpinned by real-time (aka in the moment) data collection
Read MoreVideo diaries are a powerful tool for Market Research and UX Research. Not only do they enable researchers to capture context rich, multimedia behavioral data, they are also an extremely powerful research tool for bringing consumer segmentations and UX personas to life.
Read MoreDiscover essential considerations for successfully navigating the ethics approval process in academic research. Prioritise ethics alongside research design, demonstrate risk-to-benefit ratio, ensure data protection with reliable tools like Indeemo, and provide clear instructions for appropriate data collection. Uphold participant rights, foster responsible research practices, and navigate the ethics approval process with integrity.
Read MoreDiscover the power of video in customer experience research. Explore how video insights can revolutionize your understanding of customer behaviors, preferences, and emotions. Learn practical tips and best practices for using video to gain valuable customer insights. Elevate your customer research with the help of Indeemo's innovative video platform.
Read MoreIn this article, we cover the role of a research ops toolkit, whilst also outlining practical tips for improving your research operations. This blog offers insights for streamlining your research process and maximising efficiency. Whether you're a seasoned researcher, a research ops manager, or just starting out, this blog is a must-read for anyone looking to procure the right tool for their team.
Read MoreIn this article, we cover the role of a research ops toolkit, whilst also outlining practical tips for improving your research operations. This blog offers insights for streamlining your research process and maximising efficiency. Whether you're a seasoned researcher, a research ops manager, or just starting out, this blog is a must-read for anyone looking to procure the right tool for their team.
Read MoreResearch ops, which stands for research operations, refers to the practice of applying operational rigour to research processes. By doing this, research teams can increase the efficiency, consistency, and impact of their research efforts. Organisations that conduct a lot of research, such as user research, market research, or data analysis, can benefit greatly from research ops.
Read MoreUnderstanding a customer’s shopping journey is essential to providing them with an experience that exceeds their needs and expectations. Find out how you can improve your customer’s journey with remote path-to-purchase studies.
Read MoreRemote Mobile Ethnography is changing the way researchers understand the behaviors in the moment. Here we explain why you should invest in this innovative methodology
Read MoreOne thing we’re certain of at Indeemo is that, given the accelerating rate of change, it is increasingly critical for brands to create a culture of Continuous Discovery and implement longitudinal research programs that get them closer to their customers / users. Having a panel of research participants available over a sustained period of time allows you to quickly assign tasks / ask questions as they arise and be more agile in your research.
Read MoreIn this article we explore how Digital Ethnography tools are becoming a preferred alternative to Market Research Online Communities (MROCs) for some of our clients. They value the intimacy of engaging participants privately and the in-the-moment, multi context richness that smartphone enabled video helps them capture.
Read MoreUX Debt is commonly associated with poor/negative user experience. The outcome of which, results in increased costs, time and resources to improve on the shortcuts taken during the initial product design process.
Read MoreThe FCA’s Consumer Duty will impact the practices and policies of over 60,000 financial firms in the UK. Every financial services institution we have spoken to have raised questions about how best to conduct the research required to achieve compliance. This post shares details on the methods and research tools that can help.
Read MoreClients across every industry and sector are investing heavily into researching all aspects of sustainability. In the past 12 months, we have supported research into everything from E-Vehicle Customer Journey Research to Gen Z sustainability attitudes to waste disposal behaviours, to researching vitamins and supplements, to designing behaviour change interventions for transport modal shifts.
Read MoreTo design products, services and experiences that succeed and scale, it is no longer sufficient to just conduct Discovery Research at the start of your design phase and rely solely on the needs, pain points and insights this surfaces. In an era where change happens so rapidly, you need to implement tools to conduct Continuous Discovery research. This post explains how.
Read MorePioneering brands are successful because they intimately understand and meet both the needs and desires of their customers. Deep understanding and customer empathy enables great brands to deliver products, services or experiences that both delight their customers and help the brand achieve profitability, longevity and, in some cases, cultural impact.
Read MoreMobile Ethnography gives researchers the ability to understand all shopper personas from the super-organised Holiday Season Shoppers to the first-time Black Friday shoppers.
Read MoreAs we approach the end of 2022 and the winter months are just in sight, all eyes are on the continuing rise in living costs for many households around the world. As all demographics in society begin to feel the crunch more than ever, all industries will be searching for ways to improve their services by meeting the needs of new and existing customers.
Read MoreThere is often a misconception that qualitative and quantitative research methodologies should sit in their own silos. That is the idea that quant is quant, and if you are primarily a numbers driven team then the only research you can apply is, well, quantitative. And yes, the same goes for qualitative methodologies.
Read MoreAt the intersection of patient-centred care and patient experience research sits a diverse array of research methodologies. Quantitative techniques and tools, such as, patient satisfaction surveys are often embedded in the fabric of understanding patient experiences - both within and outside of the hospital/clinic setting. Qualitative methodologies focus on a deeper dive into the lives of patients. Techniques, such as, one-to-one interviews or patient focus groups, tend to peel back the layer of quantitative data.
Read More
