Online Focus Groups are a traditional tool UX and Market Research, but they lack context and rely heavily on memory and claimed behaviours. If you need contextual insights, Mobile Ethnography tools and platforms are a more agile alternative to online Focus Groups that get you into the everyday lives of your MR and UX Research Participants.
Read MoreOur understanding of the patient journey had already become increasingly complex. Tele-health and digital health services have disrupted the traditional modes of patient flow. Patient journey mapping involves a set of tools and techniques that can can help our understnading of this non-linear process with positive patient experience outcomes
Read MoreHybrid working and increased travel restrictions have made it harder to do qualitative research across multiple countries and markets has become more challenging. Digital Ethnography however allows you to run multiple market research projects concurrently and remotely and gives you context rich insights at a fraction of the cost of traditional research methodologies.
Read MoreHow we capture insights about patient experiences has come a long way. Researchers and patient experience management have begun to embrace new tools and technology to get under the hood of quantitative data. This blog puts the spotlight on innovative technology for qualitative patient experience research.
Read MoreOperationalising research leveraged by digital and mobile technology has become increasingly popular. Learn how a Customer Experience research tool can help you uncover qualitative CX insights
Read MoreLearn how a leading UK qualitative research agency used Indeemo's mobile qualitative research app to drive respondent engagement from younger participants.
Read MoreHow to intercept all the channels that accompany the shopping experiences. Mobile ethnography is emerging as a pioneering methodology for an omnichannel pathway
Read MoreUser research is a vital component of UX and design. In the world of user experience, the strands of research that precede innovative design and improvements to products and services, provide a holistic and transparent view of the human behind the user. User research not only precedes design, but increasingly, insights are required for an iterative and agile UX project.
Read MoreEmployee Experience (EX) Research, involves the tools, techniques, and strategies adopted by EX management and researchers to first uncover insights into the lives of the employee - and second, to leverage these insights for improvements to employee experience standards and processes.
Read MoreJourney Mapping has become a key player in helping CX management deliver the best customer experience. We have begun to see an increase in the adoption and need for a journey mapping tool to be integrated into the CX toolkit. Feedback from clients has highlighted a range of benefits resulting from this integration.
Read MoreGood UX and human-centred design requires a deep and rich understanding of the user, or more importantly, the human. The design of a new product or service involves a range of procedures and activities that are used to build a comprehensive understanding of users.
Read MoreMobile Ethnography can help take service design to the next level, breaking the barriers allowing for asynchronous gathering of data from a larger research pool.
Read MoreSince its inception as a hybrid of a range of theoretical and practical disciplines - Design Thinking has emerged as a robust, yet agile set of processes that focuses on the human first, and the intersection of design and innovation.
Read MoreNew to Mobile Ethnography? We outline the steps you need to take to ensure your first remote mobile ethnography project delivers.
Read MoreIn this post, we’ll explain how you can leverage the power of remote Mobile Ethnography to understand your customers’ online shopping journey and better optimize their experience.
Read MoreUnmoderated research is a type of research that doesn't involve a moderator or facilitator. This means that the participants complete the research tasks on their own, without any guidance or assistance from a researcher. Unmoderated research has become increasingly popular in recent years due to its affordability, scalability, and flexibility.
Read MoreAutoethnography is a scalable, cost effective, contextual research method used by researchers to uncover unmet needs, capture in-the-moment insights or confirm ideas. One autoethnography example is Service Design research where it us used to inform Customer Journey Maps and Service Blueprints.
Read MoreMobile is becoming essential for marketers who are trying to truly understand what is important for Millennials and Gen z, trying to best connect with their lives.
Read MoreThrough the lens of the double diamond, qualitative research is embedded in the discovery phase of product and service design. Although each phase of a double diamond framework is integral to design, the discovery phase will ultimately give your design team the initial direction for user-centred design.
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