Ecological Momentary Assessment (EMA) has become a leading methodological approach in both academic and healthcare research. In this blog post, we present EMA as a flexible yet robust technique for understanding real world behaviours and experiences. By understanding the types of EMA that can be used for research design, you can gain an abundance of richness in qualitative data that is underpinned by real-time (aka in the moment) data collection
Read MoreIn this article, we cover the role of a research ops toolkit, whilst also outlining practical tips for improving your research operations. This blog offers insights for streamlining your research process and maximising efficiency. Whether you're a seasoned researcher, a research ops manager, or just starting out, this blog is a must-read for anyone looking to procure the right tool for their team.
Read MoreIn this article, we cover the role of a research ops toolkit, whilst also outlining practical tips for improving your research operations. This blog offers insights for streamlining your research process and maximising efficiency. Whether you're a seasoned researcher, a research ops manager, or just starting out, this blog is a must-read for anyone looking to procure the right tool for their team.
Read MoreResearch ops, which stands for research operations, refers to the practice of applying operational rigour to research processes. By doing this, research teams can increase the efficiency, consistency, and impact of their research efforts. Organisations that conduct a lot of research, such as user research, market research, or data analysis, can benefit greatly from research ops.
Read MoreUX Debt is commonly associated with poor/negative user experience. The outcome of which, results in increased costs, time and resources to improve on the shortcuts taken during the initial product design process.
Read MoreAs we approach the end of 2022 and the winter months are just in sight, all eyes are on the continuing rise in living costs for many households around the world. As all demographics in society begin to feel the crunch more than ever, all industries will be searching for ways to improve their services by meeting the needs of new and existing customers.
Read MoreThere is often a misconception that qualitative and quantitative research methodologies should sit in their own silos. That is the idea that quant is quant, and if you are primarily a numbers driven team then the only research you can apply is, well, quantitative. And yes, the same goes for qualitative methodologies.
Read MoreHybrid working and increased travel restrictions have made it harder to do qualitative research across multiple countries and markets has become more challenging. Digital Ethnography however allows you to run multiple market research projects concurrently and remotely and gives you context rich insights at a fraction of the cost of traditional research methodologies.
Read MoreOperationalising research leveraged by digital and mobile technology has become increasingly popular. Learn how a Customer Experience research tool can help you uncover qualitative CX insights
Read MoreLearn how a leading UK qualitative research agency used Indeemo's mobile qualitative research app to drive respondent engagement from younger participants.
Read MoreSince its inception as a hybrid of a range of theoretical and practical disciplines - Design Thinking has emerged as a robust, yet agile set of processes that focuses on the human first, and the intersection of design and innovation.
Read MoreUnmoderated research is a type of research that doesn't involve a moderator or facilitator. This means that the participants complete the research tasks on their own, without any guidance or assistance from a researcher. Unmoderated research has become increasingly popular in recent years due to its affordability, scalability, and flexibility.
Read MoreThe ubiquity of Smartphones and cheap/all-you-can-eat mobile broadband means that multi country, remote qualitative research has become a feasible, cost-effective and scalable solution. This methodology is being embraced by pioneering consultancies and innovative brands who have a global footprint and are seeking to better understand their customers at scale, in their everyday context.
Read MoreWith traditional qualitative research deemed no longer safe - online and mobile research are growing hugely popular. In this post, we explain how you can leverage research online tools and with the help of an asynchronous, pre-tasking platform like Indeemo - enrich your data and grow your business.
Read MoreThe discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
Read MoreMobile Ethnography is a powerful, cost effective way to supplement in-person Qualitative Research methodologies such as Focus Groups and IDIs. This post explains why and how.
Read MoreThe following represents some insights into a recent client engagement where the client requested the agency undertake a more modern approach to qualitative research, and the agency chose online ethnography with outstanding results.
Read MoreLearn some tactics you should leverage to deliver a more successful outcome for online qualitative research projects with hundreds of respondents.
Read MoreLearn Why Covid is the perfect time to supercharge your Online IDIs and Focus Groups with Mobile Ethnography.
Read MoreLearn why online qualitative research in the guise of mobile ethnography and mobile diary studies is taking off.
Read More
